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Platinum Wave Enjoys International Success

June 26, 2019

Franchise specialist is reversing the trend as it takes UK brands into the US and Canada

Suzie McCafferty

You just have to walk down any High Street and you will see big name brands who have moved into the UK from overseas. Franchising is full of imported success stories, particularly in the food sector with its mix of established brands such as McDonald’s and KFC and newer brands like Papa Johns and Creams enjoying huge success. 

However, Platinum Wave, a Scottish-based franchise consultancy, is working hard to disrupt this one-sided trend as it continues to successfully work with UK brands exporting them to the US, Canada and beyond.

CEO, Suzie McCafferty, explains: “For too long now franchising, particularly in the food sector, has been one-way traffic over the Atlantic. I’m happy to say that this is no longer the case, you just have to take German Doner Kebab for example, which has its head office in Glasgow yet is about to open its first stores in the US and Canada. We are also working with them to drive further expansion across Europe, the Middle East and Asia.

McCafferty, who was recently named WeDo Scotland International Entrepreneur of the Year, has been working in the franchise sector for almost twenty years. A former international franchisor who took her own Scottish retail business to 70 outlets in 6 countries, before becoming board director of a £30m recruitment agency franchise network. In her role as the long-standing chairperson of the Scottish Franchise Forum, she continues to advocate for franchising as a ‘still untapped’ economic force in Scotland. 

She adds: “In the last 12 months we have worked with over 25 brands on everything from franchising their business, to improving franchisee performance in well-established networks. A huge focus for our business now is international expansion for both ourselves and our clients. I am obviously very proud to have been named WeDo International Entrepreneur of the Year and look forward to another great year supporting WeDO and flying the flag for Scotland around the world.”

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