Tutor Doctor is celebrating the arrival of five new franchisees this month, one of whom comes with a rather impressive CV! David Boddy is the proud new owner of his Tutor Doctor franchise in London. As well as having a prominent career in education over the last thirty years, David was also the Press Secretary to Margaret Thatcher during her time as Prime Minister.
David, who was Press Secretary to the PM in her 1979 and 1983 General Election Campaigns, has always been passionate about education. A published author, his career highlights include being Headmaster of a senior boys’ school and Chairman of the UK Society of Heads, and, in 1999, founding the Lucca Leadership Trust for Young Community Leaders. A leader in his local education community, David saw Tutor Doctor as the ideal opportunity to expand the reach and impact of his services.
“I wanted to expand my education services business into the London area and a top-quality franchise option was the fastest, and most certain, way to proceed. The values of Tutor Doctor completely accord with those of my own. I passionately believe in changing the direction of young people’s lives and as far as methodology is concerned, I’m totally committed to ‘the holistic approach’ to education. Caring for the whole family, as well as the student, is absolutely vital,”
David and his fellow new recruits take Tutor Doctors’ rapidly expanding UK network to 70-strong. The brand won the bfa’s prestigious ‘Award for Innovation’ in June and was named finalists in the Franchise Marketing Awards 2018 for both Best Website and Best Franchisee Marketing Support. Celebrated for innovation and excellence, it’s no surprise that the franchise is appealing to savvy professionals from all walks of life.
“My first month has been… dynamic! A bit scary but mostly fun,” said David. “The Tutor Doctor training is amazingly thorough, and we came back from Home Office in Toronto well equipped to get straight into it. We picked up a big client in the first week and have more consultations booked. There’s still much to do to get into top gear, but we are really encouraged by what has happened so far!”
Currently estimated to be worth a £2billion per year, the UK’s private tutoring market continues to expand. Already topping the bill in Europe, the UK is also one of the top spenders on private tuition worldwide. The proportion of pupils receiving private or home tuition has increased by more than 30% over the course of the last decade, from 18% in 2005 to 25% in 2015.
It was this potential for growth, along with a desire to make a difference, which struck a chord with David’s fellow new franchisee, Oliver Wright. Oliver launched his Harrogate-based business in September and plans to become the go-to provider of quality, in home tutoring in the area.
“I was drawn to Tutor Doctor for three main reasons,” he explained. “Firstly, I have interest in education and learning from my background and due to the fact that I have two young boys. Secondly, I wanted something that would give me the chance to work in partnership with my wife, Iwona, and lastly, I wanted a business with scope for growth, that would allow me to develop a long term, sustainable income.
“The first month has been interesting in many ways. My big realisation is that building awareness and generating leads is the absolute priority in the first few months, we’re spending our time focused on this aspect of the business at the moment, through marketing, social media and events. The training and launch support offered by Tutor Doctor is really exceptional and I encourage new franchisees to make the most of the wealth of knowledge and experience on offer!”