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Premier Sport making significant contribution to London 2012 legacy

Premier Sport, one of the UK’s largest sports coaching franchises, has been making its own sizeable contribution to the London 2012 Olympic legacy. 

It has invested significantly in community initiatives across the UK, through its network of 90+ franchisees. Contributions from the network have included:

  • 6,000 FREE places have been made available to children on Premier Sport community activities – equating to £90,000 of community investment
  • Over 200 primary schools received FREE Health & Physical Activity Days, inspiring 45,000 children to get active – equating to over £30,000 of free sport for UK children
  • Investment of over £166,000 in community activities, which is set to increase in 2013/14

Olympic gold medallist and Premier Sport ambassador, ex-swimming champion Duncan Goodhew, said: “There’s been a lot of debate whether we’ve managed to deliver the promised Olympic legacy, one year on from London 2012. This debate will continue to divide the country.

“Premier Sport’s legacy programme was simple; to increase the opportunity for young people to participate in sport with direct investment in community initiatives. These statistics clearly demonstrate this has been delivered, with further investment planned in 2013/2014.” 

Premier Sport has also made huge investments to the legacy programme by utilising The Golden Mile, a physical activity initiative designed to get the nation’s primary school children fit and active.

To date the Premier Sport franchising network has pledged over £400,000 in three years to sponsor the implementation of The Golden Mile in areas across the UK. This value has been ring fenced until July 2015, providing a sustainable programme for schools to adopt.

In a move typical of the company, British wheelchair athlete Danny Nobbs and visually impaired judo player Ben Quilter joined Premier Sport franchisees in Hertfordshire recently to host a day of sport for hundreds of children at a local school, Whitehill Primary. A mix of boys and girls, aged between 6 and 12, participated in a number of sports and were also taught about the importance of keeping active through sport and physical activity.

The debate may continue, but there’s no doubting the contribution of Premier Sport to the London 2012 legacy.


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