This is a BFA Digital Marketing Campaign (DMC), a benefit exclusively for BFA Members which raises awareness of franchising to an external UK Audience using ‘real life’ stories and collective spend to access new markets for prospect franchisees.
This campaign focuses on promoting diversity, equity, and inclusion in the business world through inspiring stories from franchisors and franchisees exploring diverse backgrounds and industries. This will support the BFA’s DE&I in franchising week.
Aspiring entrepreneurs/business owners, and the general public to increase public awareness of the BFA and franchising.
Any BFA franchisee or franchisor that can demonstrate representation, passion and commitment to diversity, equity, and inclusion.
This campaign features bespoke content design, campaign e-brochure, social media distribution, PPC for two weeks and a BFA magazine combined feature distribution point.
PLEASE NOTE: For THIS CAMPAIGN ONLY, we are experimenting with adshels in Cardiff, Manchester & Glasgow – You will have the opportunity to be featured ONLY if your content is submitted and suitable by the content deadline. All adshels will feature a campaign QR code. Citation are proud sponsors of this adshel opportunity.
For more information on this campaign, you can find the full brief here.