£95.00 + VAT
09:45 Virtual Registration and coffee
10.00 Welcome and introductions
10:00 What’s your message?
What do you need to achieve?
Who are you targeting?
Content to engage with your targets
10:45 Where to spend your marketing budget
Marketing channels – no shortage!
Knowing what works/effectiveness
Measuring your ROI
11:30 Comfort break
11:40 Converting your pipeline
Maintaining engagement throughout the sales process
Using systems to your advantage
Keeping the momentum going!
12:30 Managing your franchisees marketing activity
Sales and marketing – which comes first?
Monitoring and reviewing their pipeline activity
The importance of franchisees marketing plans
Financials – their spend vs their results
Franchise / Franchisee marketing responsibility
13.45 Setting up and managing successful content marketing
Consistency and messaging
Targeted marketing campaigns – know your franchisees target market?
Understand the channels – which to choose?
Ongoing management of an online profile
14:30 Video marketing in franchise networks
Importance of video in marketing mix
How to create video content
Using video marketing for franchisees
Video marketing for franchise recruitment
15.15 Comfort break
15:30 Digital Marketing for Franchisees
Developing a strong launch package
Local listing optimisation/Target market reach
Google Ads within franchise networks
Social media advertising
Retargeting / remarketing
16:15 Open Forum
16:30 Feedback and close