Do you want to know how to 
refine your marketing message?
identify where to spend your budget?
convert your pipeline?
manage franchisee marketing activity?
learn how best to use video marketing for your network?
develop a strong launch package for franchisees?

Specialist Seminar: Marketing 15th Oct

£95.00 + VAT

In stock

Elevate your presence online to drive recruitment and franchisee sales

09:45         Virtual Registration and coffee

10.00         Welcome and introductions

Franchisee Recruitment

10:00   What’s your message?

What do you need to achieve?

Who are you targeting?

Content to engage with your targets

 10:45   Where to spend your marketing budget

Marketing channels – no shortage!

Knowing what works/effectiveness

Measuring your ROI

11:30   Comfort break

 11:40  Converting your pipeline

Maintaining engagement throughout the sales process

Using systems to your advantage

Keeping the momentum going!

Franchisee Marketing

12:30   Managing your franchisees marketing activity

Sales and marketing – which comes first?

Monitoring and reviewing their pipeline activity

The importance of franchisees marketing plans

Financials – their spend vs their results

Franchise / Franchisee marketing responsibility

13.15         Lunch

13.45   Setting up and managing successful content marketing 

Consistency and messaging

Brand consistency

Targeted marketing campaigns – know your franchisees target market?

Understand the channels – which to choose?

Ongoing management of an online profile

14:30   Video marketing in franchise networks

Importance of video in marketing mix

How to create video content

Using video marketing for franchisees

Video marketing for franchise recruitment

 15.15   Comfort break

 15:30  Digital Marketing for Franchisees 

Developing a strong launch package

Local listing optimisation/Target market reach

Google Ads within franchise networks

Social media advertising

Retargeting / remarketing

16:15    Open Forum

 16:30   Feedback and close


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