Virtual Series Re-Build 15th July 2020

£50.00 + VAT

09:45 – Virtual Registration and Coffee
10:00 – Welcome and Introductions
10:05 – How to help your Franchisees build/re-build a national brand
  • Where to spend your marketing budget
  • Marketing channels – no shortage!
  • Which three to focus on?
  • Measuring your ROI
10:45 – Managing your franchisees marketing activity
  • The financials
  • Monitoring and reviewing their pipeline activity
  • Sales and marketing – which comes first?
11:25 – The UK Outlook
  • Does your Franchise agreement still work?
  • Review of recent cases
  • Trends to provoke action
12:05 – Coffee break
12:15 –  Converting your pipeline and getting to yes
  • Maintaining engagement through the sales process
  • Using systems to your advantage
  • Multi-channel comms
12:55 – New franchisee launch marketing
  • Developing a strong launch package
  • Targeted marketing campaigns – who are your franchisees targets?
  • Ensuring franchisees have a plan
13:35 – Lunch
14:00 – How to approach franchisee group actions
  • What can franchisees do collectively?
  • How best to respond
  • How to build trust in a network
14:40 – Setting up and managing successful social profiles
  • Set up and consistency
  • Understand the channels – which to choose?
  • Ongoing management of an online profile
15:20 – Coffee
15:40 – Update from the bfa
  • Where is the industry at as a whole?
  • What Future trends are emerging?
  • Rebuilding the industry 
  • Fundamental changes needed
16:15 – Feedback and close

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