VIRTUAL SPECIALIST SEMINAR – Sowing seeds to grow leads

The first of our expert led bfa Specialist Seminars for 2022! Let’s talk all things recruitment!  From marketing to attract the right buyers and where you might find them, to the processes you have in place to ensure you are recruiting the right franchisees to enhance your network growth!

Industry experts share best practice and their ideas and suggestions with you to enhance your recruitment for 2022.

VENUE: VIRTUAL

100 QFP Points

bfa Virtual Specialist Seminar – 3rd  February 2022 

Sowing Seeds To Grow Leads 

09:45 Registration and Coffee 

10:00  Welcome and Introductions 

10:10 Defining and attracting your ideal franchisee  

• What does good look like? 
• Must haves vs nice to have 
• Personality and skills 
• Finance and experience 

10:50 Why are potential franchisees going to choose you?  

• Identifying your key messaging – Standing out from the crowd 
• How to market your opportunity?  
• Where should you market? Online/print/exhibitions/referrals etc 

11:40 Coffee break  

12:00 Changes in buyer behaviour and what this means for recruitment –  

• How the pandemic has changed buyer behaviour 
• How do we change our behaviour to reflect this 
• Future proofing the recruitment process 

12:40 The art of franchisee pipelining  

• Techniques and tools to drive engagement, using your network 
• Supporting potential franchisees through the process 
• Minimising recruitment risk and improving conversion rates (psychometric profiling /online systems to monitor etc) 

13:20 Lunch 

13:50 The interview process  

• When, where and who? 
• What to look for in relation to brand fit and company vision 
• Identifying complementary character traits 
• Expectation setting and questions to ask and involving your franchisees  

14:30 Business planning for success  

• How much support should you give? 
• What should be included 
• Working with the banks 

15:10 The on-boarding process  

• Building a measurable training process 
• 30, 60, 90 day planning & review 
• Identifying opportunities for future development 

15:50  Q&A, feedback and close by 16:15