One year ago, Sallie Belton was awarded her QFP certificate by the British Franchise Association. Sallie has been with Suit the City since its inception in 2007 and has been responsible for not only her own clients, but new product development as well training new franchisees in all technical aspects of running their business.
Sallie’s studies and subsequent qualification as a professional franchisor has led to several projects being implemented to further improve the operation of the franchise network at Suit the City. The focus was on streamlining systems for the franchisees, freeing up their time from administration activities, as a result allowing them to spend even more time with their clients.
The initiatives put in place include a new accounting package designed to align the franchisor with the franchisee, this enables the franchisor to easily recognise outstanding performance and support any franchisees that may need extra support – be that with marketing initiatives or additional coaching from the directors.
A new lead handling system has been installed which has many beneficial features, including lead tracking, automatic reminders to follow-up their clients and tools to manage the pipeline more efficiently.
In summary, Sallie adds, “I really enjoyed the QFP programme, it was good to get to know other franchisors better and honestly discuss the ups and downs of franchising! The expert speakers had many helpful ideas and hints and the implementation of new support systems has further improved the way we work with our franchisees. The franchise offering has become much more rounded as a result of my attendance at the training and a year on we are in a great position to prepare our incoming and existing franchisees to start and subsequently grow their businesses”.