The Qualified Franchise Coach (QFC) programme is an accredited Coaching methodology, which has been specifically designed to transform how coaching is delivered across the entire Franchise ecosystem.
This BFA programme, powered by Franchology, has been accredited by the Universal Coaching Alliance (UCA), a specialist global Coaching body which has a Code of Professional Conduct and Ethics, that is aligned with the BFA Code of Ethics.
Achieving this qualification is the formal recognition of the professional knowledge, and practical skills that you will have attained, demonstrating that you understand how to coach Franchisors and Franchisees effectively, as well as members of the Franchise community at large. It also demonstrates your commitment to continually raising the bar when it comes to ongoing professional development for you and your team. Above all, it will help you to improve Franchise relationships and performance, at every level, as the partnership between Franchology and the BFA enables Franchology to fulfil its purpose of Transforming Franchising Together.
The QFC programme is recommended for Franchisors and Franchisees, regardless of where they are in the life cycle of their business. It is also highly recommended for the entire Franchise Community as outlined below, as the insights, and methodologies will help anyone who wants to build on their experience and strengthen their understanding of an ethical and transformative approach to coaching within Franchising.
This QFC programme is therefore open to:
Franchisors: Those who own and run franchise businesses.
Franchisees: People who own and run individual franchises.
Support Team Members: Professionals who offer services to help franchisors and franchisees, such as consultants or trainers.
Franchise Advisors: Experts who give advice to franchisors and franchisees.
In short, anyone interested in improving their coaching skills in the franchise sphere can join the QFC programme whether a BFA member or not.
Franchology was born from many years of working in Franchising and creating transformational outcomes through the Why Leadership brand. It was created to provide a clear offering in the marketplace, to help turn the daily challenges Franchisors and Franchisees face, into opportunities for growth.
Franchology is driven by the purpose of transforming franchising together. This is a collaborative effort, between the Franchisor, the Franchisee and us. The word Franchology is the interplay between ‘franchising’ and ‘psychology’ which enables us to unlock high performance.
Franchology is the culmination of two decades of research, application, management, and learning as a Franchisor. Led by Graeme McKinnon, the Franchology team provide bespoke consulting and coaching services to Franchisors, Franchisees, and the entire Franchise community. The coaching services have been developed utilising the latest research in Neuroscience and Behavioural Science. This has enabled us to create a unique methodology, that has the power to transform Franchise relationships at every level. This includes unlocking the full growth potential from Franchisees, in a way that significantly enhances their relationship with the Franchisor.
Transforming Franchising Together.
Become a world leading global Franchise community driven by purpose, and united by a humanistic approach.
Delivering high impact, coaching and consulting solutions for individuals and teams that transform Franchise relationships across the world.
