Rapid growth throughout 2012 for franchise industry supplier and bfa Brand Partner Atlas Mapping has seen the company expand both online and in the world of bricks and mortar.
With business booming, the territory mapping firm has made significant investment in its future by moving into brand new offices, as well as completing a technology-led redevelopment of its website.
Managing director Jon Bellamy said of the office move: “Our requirement for larger offices brought new possibilities for further improving our already leading solutions for franchisors. Our passion for the latest technologies meant we wanted to ensure that we set the standard for IT infrastructure.”
Meanwhile the website has been overhauled to make it simpler and more user-friendly, and includes a dedicated mobile version reflecting modern internet usage.
Jon explains: “The investment in a company’s website is of paramount importance to any business. At Atlas Mapping we like to practice what we preach – the adoption of the latest technologies to bring real benefit to a business and its customers.
“Our customers can now find what they are looking for even quicker than before, and the content is written using the simplest possible terminology to ensure the message is received by the reader.
“This helps franchisors to make an educated decision in using a professional supplier rather than taking an in-house approach, which our experience, and that of our clients, has proven will benefit their business.”
Stuart Lee, sales & marketing director, added: “Being able to categorically define the commercial opportunity to each franchise candidate – using the most accurate data available – and to benchmark performance against similar territories demonstrates a franchisor’s investment in their franchisees’ success, and reduces chance of failure.
“Furthermore, embedding this within the latest technologies brings a whole new level of professionalism to franchise recruitment, management and franchisee support. Atlas Mapping’s new website helps franchisors to better understand this.”
Atlas Mapping became a Brand Partner of the bfa in November 2012.