Pembrokeshire franchisee accelerated growth plans
For a new One Stop franchisee, developing one store in a month might seem a lot of work but Peter Robinson has refitted three and launched them all on the same day!
A life-long retailer who owns five stores in Pembrokeshire, Peter decided to join One Stop after meeting an enthusiastic franchise holder at a London Awards ceremony. “Sunder Sandher was telling me how much difference One Stop had made to his business in the West Midlands. I was looking for new possibilities and decided to investigate further,” he said.
And investigate he did! Peter embarked on a fact-finding tour of across several franchise stores in South Wales – and he liked what he saw.
“Most symbol groups’ store standards vary tremendously, depending on how recently the store has been refreshed,” he said. “I wanted to see if that was the same with One Stop. What I found was that they were all good stores in great condition, and all maintaining strong displays, which was very encouraging.”
He found One Stop’s IT and EPoS systems to be ‘first class’ and was impressed with the retailer’s on-going promotions and offers.
“I think the store standards are superb and the deals unbeatable,” he said. “The basic promotions; day in, day out, are all very competitive.”
As a multiple retailer Peter found the conversion from his previous group to One Stop simple.
“Previously, we had our own till system that we customised, whereas with One Stop you have their IT system so it’s a different way of working,” he said. “It’s a different discipline and that’s the attraction for me, as a multiple operator.” I can replicate all these processes across all three stores, which enables me to work efficiently.
Peter still owns the family store in Pembroke where he was born and in which he started working in 1985, helping out his parents. The premises have been in the family for 55 years. The East End Square store will now become a 1,300sq ft One Stop store and stores in Albion Square Pembroke Dock and Charles Street, Milford Haven will complete his triple Pembrokeshire openings.
The scale of the transformation varies in all three stores, under Peter’s £500,000 makeover, with £150k of that invested by One Stop; part of the attractive package offered to franchisees by the convenience store retailer.
One Stop’s Head of Franchise, John Miller said: “Each franchisee receives £50,000 towards a refit of their store. When it comes to multiple openings, they can use it in whichever store they need to make the most investment.
“It’s encouraging to hear how well Peter is doing in such a short space of time. It’s great that we are growing into Pembrokeshire with these first three stores! Peter is really grasping the huge opportunities there are in the area where he can compete on price with any of the larger supermarket stores. Plus, as he’s discovered through his own research, he will have the best availability among independents.
“We’ve been running the One Stop franchise offering for over six years now and this is possibly one of our fastest growth stories! However, with our technology, market leading promotions and the growth of the sector, Peter and our other franchisees are really showing what success, and the speed of that success, looks like.”
Peter concludes: “We are bringing the local post office into our Charles Street store, so we’ll be able to play a really active part in the community, becoming a real hub in the town centre. It may be busy right now but there are some really exciting times ahead and with One Stop’s ‘touch of a button’ systems I can manage all my stores with relative ease.” Thanks to this relative ease Peter is already planning a further expansion of the One Stop brand in the area