Marketing – How to get customers
One of the most common concerns when going in to business is how to get customers. A benefit of teaming up with a franchise such as Rosemary Bookkeeping is that worry is quashed! We already have a well-established brand, undertake national marketing activities and support you in undertaking local marketing activities. All to help you to bring new customers on board both at launch, and continually.
The Brand is the Sun
The Rosemary Bookkeeping brand has been established in the UK for almost 20 years. Our logo and brand colours are easily recognisable and are consistently used in all of our activities. Why? Because it helps us to create brand recognition through repeatedly sharing our brand assets. When our brand is recognisable, many individuals associate bookkeeping with Rosemary Bookkeeping and as such, enquire with us.
Centralised Marketing
This is something that you may not benefit from if you didn’t join a franchise such as Rosemary Bookkeeping. We undertake marketing activities on a national level to bolster the effectiveness of local advertising. As such we invest heavily in our website, social media, and more recently in to our e-commerce platform, so that consumers can find us and buy from us more easily.
Local Marketing
Local marketing is often the most daunting bit for new franchise owners, but not for new Rosemary Bookkeeping franchise owners. During your onboarding we meticulously plan your marketing launch to attract customers for when you open. During your training you learn about marketing and how different marketing activities help to create brand awareness to attract new customers, brand recognition to retain new customers and brand advocacy to encourage your customers to review you positively and recommend you to others.
Support
Rosemary Bookkeeping is a franchise opportunity where previous business experience is not necessary. That being said, we can’t expect you to market your business without a helping hand. Within our team of franchise professionals, you will work closely with the whole marketing team and in particular your Rosemary Bookkeeping marketing manager to build a local marketing plan, update your website, create any marketing material and to generally support you in marketing your services to your local customers.
Rosemary Bookkeeping is a sales and marketing franchise opportunity. As such our commitment to marketing is huge as it plays an essential part in helping to grow your business.
Find out more about our marketing efforts by speaking with a member of the team today!
