Back in 2019 when we were evaluating our brands and making decisions for 2020, we could never have predicted what was in store for our franchise brands in 2020.
That said, our brands have developed and our franchise owners have built resilient businesses that have stood the difficult trading conditions that the pandemic has brought upon the globe.
The very early part of the year in January and February, the brands operated as expected.
In early Spring, news of the virus was on the horizon and we were able to adapt quickly to enhance our brands regimes, to offer customers heightened and safe services across the group.
As our franchise owners were able to adapt quickly, it meant that many residential customers were still able to enjoy the services that they have come to expect through our Merry Maids and ServiceMaster Clean Residential brands, as such, our franchise owners saved much of their business through delivering services differently, but safely.
At Rosemary Bookkeeping, the services provided are generally offsite and at a social distance from customers and other Rosemary Bookkeeping employees. The Rosemary Bookkeeping network was largely unaffected, apart from the unfortunate closure of some businesses who were not able to withstand the pressures of the economy.
Some franchise owners such as our TruGreen owners, even reported growth in some areas of their businesses where customers found new joys and the importance of spending time outdoors, wanting to enjoy the splendour of their garden.
This was similar for our ServiceMaster Clean Contract Services business owners where they welcomed new clients who had a new-found importance for office hygiene.
In short, whilst 2020 proved to be a difficult year, utilising our support, Merry Maids, TruGreen, Rosemary Bookkeeping and ServiceMaster Clean franchise owners have showed new learnings and developed their businesses to survive in the new normal. As such, our brand has become more unified and much stronger.
Merry Maids, TruGreen, Rosemary Bookkeeping, ServiceMaster Clean