A handy introduction to franchising for aspiring franchisees and franchisors

This guide offers advice from major figures in the industry on essential areas for prospective franchisees, such as the ethics of franchising, raising finance, assessing franchises, the benefit of buying a resale; and, for prospective franchisors, on turning a business into a franchise, the structures available, preparing operations manuals, setting fees and performance targets for franchisees, and expanding internationally.

A particularly valuable section provides samples from a leading franchise lawyer, Mark Abell (Bird & Bird), of a conventional franchise agreement between the franchisor and franchisee, and an international master franchise agreement between the franchisor and an investor taking the franchise for an entire country, acting as a virtual franchisor.

The authors, in addition to Abell, are (alphabetically): Nicola Broadhurst (Stevens & Bolton), Brian Duckett (The Franchising Centre), Cathryn Hayes (BFA), Richard Holden (Lloyds Banking Group), Penny Hopkinson (Manual Writers International), Manzoor Ishani (Sherrards), Paul Monaghan (The Franchising Centre), Derrick Simpson (Franchise Resales), Brian Smart (BFA), Lorna Smith (HSBC Bank) and Chris Wormald (fieldfisher). UK £7.99; other countries: £11.99.

  • Mark Abbott
    Barking Mad Ltd - Franchisee case study

    Mark bought his business at 55 years old having worked in IT and Sales. “I was looking for a new direction. We already have four mad, but very happy Yorkshire Terriers so the idea of building a business out of our love for dogs seemed a great idea."

    Read the full case study View franchise details
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