A Facebook competition run by Cash Converters saw the franchise retailer’s fans on the site increase by over 20 per cent in just one weekend, reaching an audience of over 1.14 million people and demonstrating the power of online campaigns in contemporary marketing strategies.
Widespread use of social media platforms has become a key marketing component for many franchisors, and looks set to increase in importance still further. Recent bfa seminars before and during June’s annual conference proved enormously popular and demand remains high for further events in the future.
Richard Livesey, Cash Converters head of marketing, said: “We are really pleased with the success of the Facebook competition and it’s definitely something we will be doing more of. The site is a great way to interact with our customers and gives us the chance to reach audiences who may not see a shop window in their local area.”
With over 900 million users now on Facebook, the site has become a popular outlet for brands to raise their profile and reach new and existing customers. The amount of competitions has also increased and apps have been developed with the sole purpose of awarding prizes in mind.
Winner Jennifer Romano was thrilled to receive £250, especially as it only took a few clicks of a mouse. She said she will be using the money to fund her son’s school trip, and will be entering more Facebook competitions to see what else is on offer from her favourite brands.
