Territory mapping and related services have sometimes been given less priority over other equally important aspects of franchising. This engagement with the bfa helps Atlas Mapping extend their reach to the market, which in turn helps provide free education regarding this field to bfa members that will ultimately benefit the entire industry.
The right expert advice is essential in good franchising. Atlas Mapping have already shown their ability to provide such expertise with a number of existing bfa members, establishing a sound name for themselves in the industry.