Supplier Member
Atlas Mapping has been servicing the franchise industry for over a decade now, working with hundreds of franchisors in this time and uncovered data-driven insights. Providing unapparelled territory support and advice to franchisors at all stages of development.
Our passion is providing excellent customer service and delivering simple solutions to complex problems. We love solving problems no one else can and the solutions we provide are easy to understand. Putting our experienced, amazing analysis together with your in-depth knowledge of your business and customers we can create the perfect picture to help you make a new territory work for you. No more asking yourself if it will work, with the research and analytics at your fingertips from our Vision software and territory mapping projects you can focus fully on making it work. Whether you are a business owner looking to franchise, an established franchisor that needs their territories better managed or even re-evaluated. You may even be a franchisor looking to exit and wants to show just how many more markets the business can still enter/how many territories still remain. We even have services and advice for franchisors looking to go international that are in need of territories in other countries or even just to review the opportunity and demographics in other countries.
Atlas Mapping is comprised of two key parts. Our mapping software, Vision and consultative project work for analysis and territory mapping. Vision is our software designed to manage your territories and quite simply it is data layered onto Google Maps. Within Vision and our projects, we use data (from the most up-to-date census) and customer demographics from your orders and business data. We look at where you are, where you want to be and what is expected from established franchisees. From analysing your current business data/operations and looking at your established franchisee target turnover, we reverse engineer from there. After analysing your business, this is where we create your amazing territory network We map your territories based on the analysis we have carried out and the target demographics most relevant to your business.
Atlas Mapping has created tens of thousands of territories for franchisors. We understand how to make the most of the opportunities available to franchisors by giving you the maximum number of franchise opportunities to sell without compromising on viability. By pre-defining all of your territories, the business can move forward with a clear recruitment strategy and offering to franchisees. In turn, franchisees are given much more confidence that the brand has a well-thought-out strategy for expanding across the country. It also avoids lengthy and costly negotiations with franchisees as they try to define their areas or increase the size of the territory to maximise their return on investment. Ultimately, bespoke territory negotiations and planning for individual franchisees stifle growth for everyone. Our planning also demonstrates where the gaps in the franchise network should exist because there is not a viable market to operate in.
Looking to get more from your marketing or even struggling to know where to focus to increase sales? With our analysis of your territories and of your markets, we can show you the data-driven approach to getting a better ROI from your marketing spending with a data-driven approach to targeting. By reviewing and analysing, the size of your market, the sales potential and your market penetration we can help you to achieve those marginal gains and that crucial profit.
Visit our website to see more: www.atlas-mapping.com and talk to us about what we can do for you and reach out to our great team who are always happy to advise, help and chat.
