Tech4T Mapping

Supplier Member

– Joined 2016

We are a diverse team of technical and commercial professionals. Down to earth and practical, we’re based in the UK serving global clients. For the last 25 years, we have delivered territory mapping, retail location planning and customer profiling to franchise brands ranging from start-ups to global franchise corporations.

We are the authors of Territory Runner, an innovative Location Intelligence and Mapping system custom produced for all our clients to help them grow their business. We ensure manageable franchise territories and catchment areas based on the right criteria for your business model, containing sufficient commercial opportunity for franchisee success and which are fair and equitable to all franchisees.

We take the time to listen and understand your unique business context and build long-lasting, mutually beneficial relationships. We apply dynamic problem-solving approaches to create flexible, tailored solutions that help you achieve your business goals.


If you’re a franchisor – or considering expanding by franchising your brand – you’ll have unique needs when it comes to mapping territories and creating a successful franchise network. Tech4T can help you maximise the value of your brand with dynamic solutions for targeted business growth.

Franchise territory optimisation maximises the chances of franchisee success.  It gives franchise brands the objective data needed to define their ideal territory network and help determine and justify what investment is needed from potential franchisees.

If you need help to develop franchise territories of the right size, with enough of the right target customers to maximise franchisee success get in touch. We identify the profile of target customers; establish the total market size and how many territories or outlets the market can support. In turn, this guides the correct sizing of territories so that each one has the right number of target customers with the right demographic profile.

Whether you are:

  • A business owner expanding through franchising
  • An established franchise owner that wants to improve your territory structure (without disturbing already sold territories) or
  • An established franchise owner who wants to expand globally

Then our franchise territory optimisation can help you.

Austria Territories with Heat Mapping

Franchise territories overlaid with schools data

Franchise world coverage

Key Information

Sector Type:

Business Services & Support



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