“As a global brand, it is very important to us that in growing our franchise programme we do it ethically and responsibly. Being a bfa member is a way to show that we take this responsibility seriously, and put our franchisees’ best interests at the heart of each decision we take. As Vodafone UK is comparably new to franchising compared to other large brands, bfa membership also offers us the chance to network and raise our profile as a franchisor.”