“The bfa is pivotal in the franchising industry. That is why I felt it was so important to work with the association when looking to get the sector in the mainstream media, as all franchise systems taking advertorial placements would be in membership and I know that they will work ethically and adhere to the strict criteria set by the bfa.”

It also means that what is being promoted in the media is a great proposition for people who may be considering franchising as a career and adds real credibility when focusing on the fantastic businesses who represent franchising.”