At the bfa we have been busy behind the scenes with EWiF in preparation for our first joint PR campaign of the 2021 collaboration.
The campaign will involve both organisations supporting and promoting fabulous stories from across our communities. All case study content will be hosted on our websites and shared across our social platforms. In addition, some of the people featured will be invited to take part in a video series to further expand on their story and inspire other women to grow in, or into franchising.
This campaign is just the start of an exciting content journey for the franchising community, as we seek to explore the topics that are challenging women most over the coming months. We will feature stories of women overcoming personal barriers, adversity and visit their journeys to success.
We know that there are some significant challenges women face when it comes to starting their own businesses or advancing in their career. We will deal with these themes throughout 2021. We will keep you informed as we progress so you can be involved in helping us ‘talk franchising’.
If you are looking for inspiration or are keen to give a little back and inspire others, please do get involved, as always, the power of the collective will help us to change the narrative.
What can I do to support right now?
All bfa members can head over to your member areato download your dual branded #ChooseToChallenge social media toolkit to help raise the roof on women in franchising. We will be supporting and sharing throughout week commencing 8th March in support of the International Women’s Day activities.
Head over to https://www.thebfa.org/events/empowering-women-in-business/ and take a look at the Women in Business 2021 event sponsored by McDonald’s Restaurants. Taking place on 21st October, the event is guaranteed to build on the themes from previous years and provide that all important safe zone for women to challenge one another. Ladies – save the date OR secure your place!