In a unique communications partnership, the British Franchise Association (bfa) and ITN Productions are producing a news and current affairs-style programme exploring what a franchise is and how it benefits business and business leaders of today.
‘The Future is Franchising’ will dispel the many misconceptions around franchising. With many people showing little understanding of how franchising works the programme will aim to explain the industry to those who believe franchising is unaffordable, only for entrepreneurs, or impossible to fail.
Recent research finds that small business survival rates are as high as 91 per cent after one year of trading, but after five years, just four in ten small businesses will still be trading. However, in comparison, franchised businesses maintain a failure rate of less than 5 per cent after five years. This programme will explore the support, systems and training provided by the franchisor to enable this.
‘The Future is Franchising’ will play an important role for the British Franchise Association in explaining the model and encouraging people to look into franchising, as well as highlighting the contribution it brings to UK economy.
Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.
‘The Future is Franchising ’ will launch at a bfa event in Birmingham on 28th June 2018, and form part of an extensive communications campaign featuring bfa members, industry partners, government partners, as well as relevant journalists, writers and bloggers.
Pip Wilkins, Chief Executive, bfa said: “This programme will enable the bfa to showcase the success and growth of franchising in the UK, whilst highlighting best practise within the sector. We are excited to be working with ITN Productions and our members to present the diversity and opportunity franchising has to offer to the wider business community.”
Simon Shelley, Head of Industry News, ITN Productions, said: “We’re delighted to be partnering with the British Franchise Association to produce ‘The Future is Franchising’ a programme exploring how franchise benefits businesses and the range of support available from franchisors. We want to bring to life the issues, solutions and future of our franchising industry.”
For more information, or to take part in this year’s programme, please contact Simon Shelley of ITN Productions at Simon.Shelley@itnproductions.com or 0207 430 4810.