Industry News Centre

The sun always shines on TV for ChipsAway

Automotive paintwork repair franchise ChipsAway is gearing up for 2013 with its longest running high-profile TV advertising campaign, which starts in March and will run until September.

2012 was another record year for the company, with its highest average value of repair opportunities being received per franchise territory last year – which marketing director Robin Auld explains is down to a carefully developed national marketing strategy which includes extensive TV coverage.

“ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years,” he says. “We continue to refine and optimise our campaigns for maximum results and this year we’re extending the coverage so franchisees will benefit from seven months of TV advertising in 2013 – spanning from March through to September.”

Since launching TV advertising, the brand has seen demand rocket by 235%. Appearing on a range of digital channels, ChipsAway’s TV campaign is a major investment in supporting the franchise network, raising brand awareness and generating new business through high-impact promotion of the company’s services to consumers nationally.

ChipsAway is one of the largest UK franchises with some 300 specialists in operation nationwide, as well as a network of master franchisors overseas.


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