With more than 20 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip’s mission for the bfa is very clear: to maintain standards that strengthen; education that influences success; provide platforms to connect and support; and continual promotion to raise awareness of the industry as a whole.