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The Wheel Specialist strengthens network with bumper new deal

Alloy wheel refurbishment and customisation franchise, The Wheel Specialist, has announced a bumper deal with a single franchisee to open five new operations across the Midlands.

A newcomer to the network, Thailand-based businessman Michael Ayling has invested almost £1m in the five franchises and is looking forward to watching his business empire flourish. His first outlet recently opened in Wolverhampton.

It’s the kind of multi-unit arrangement that’s usually seen only by the bigger, most established franchisors and represents a huge growth in the company’s UK reach.

“I was looking to put down firm roots back in my native UK and wanted a business that would show me a generous return on my investment,” explains Michael. “I chose franchising as I know from experience setting up alone takes time, and The Wheel Specialist franchise could be up and running quickly. I also believe in the brand and the quality of the workmanship they produce.

“The Wheel Specialist already has outlets across the UK so I decided to locate my franchise units across the east & west midlands finishing up in Lincoln, my home town. Our focus over the coming months will be to continue with the excellent service of the brand and develop business with the public, and encourage repeat business from car dealers and traders.”

Ginny Murphy, CEO of The Wheel Specialist, said: “We recently opened our 20th UK Wheel Specialist unit and aim to open another 10-15 over the next couple of years, creating employment across the nation. We are delighted to welcome Michael Ayling and his team and wish him every success in setting up Wolverhampton.”

The Wheel Specialist began franchising in 2007 with its first unit operating in Manchester.

The Wheel Specialist

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