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Top Tips when entering the bfa HSBC Franchisor of the Year Awards 2018

Who are you?

Your brand may have been around for 25 years but when putting together your awards entry assume this is the judge’s first encounter. Go back to basics, represent your brand values, core service model and introduce your brand with the justice you would for yourself at an interview.

What’s your story?

In 2017 the bfa HSBC Franchise awards secured a PR value of over two million with a reach over eighty million. Given the brand exposure opportunity it is well worth considering how you will best present the win to the wider world. Identify your angle and make this a differentiator in your entry. After all there are over a hundred entries to sift through and you want to make sure yours stands out from the crowd.

Be relevant

The judges expect you to be evolving, every business must do that, but first and foremost you are a franchisor and they want to see how as a franchisor you are strengthening your networks. If you have identified a gap in the market, show how you have effectively obtained buy-in, upskilled the network and more importantly increased their profitability or productivity.

Know your numbers

Once you have your intro, angle and positioning sorted ensure some solid stats are displayed to evidence your story. Ultimately your success is dependent on the success of the network so don’t forget to show the judges why you are entering. Front line sales, franchisee profit margins and overall network revenue impact are some of the key areas for consideration.

Keep presentation and criteria front of mind

Firstly, if you are taking your time to submit an entry, take your time to review for typos and correct if necessary. Secondly, don’t risk your reputation with a rushed job. The judges are high profile business professionals and industry experts, they will expect to see a well presented entry that clearly meets the criteria and provides concise rationale.

Click here to enter! 

2018 bfa HSBC Franchisor Award entries close on Friday 2nd February at 17.00. Strictly no entries will be accepted after this time. We look forward to receiving your entry and wish you the very best of luck!

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