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TruGreen Starts 2018 with Two New Investors

TruGreen Professional LawnCare, one of the world’s largest lawn care franchises has welcomed two new franchisees to the network after a fantastic start to 2018.

George Michaela and Mike Simmonds have launched TruGreen West Midlands and TruGreen Gloucestershire, respectively, just in time for the spring and key grass growing season.

George, a Bromsgrove businessman with nearly 30 years’ management experience, made the switch from the food service industry to professional lawn care and said: “I relish the challenge of sales and my former business was built around customer service so I think I’m in a good place to make a real success of my new TruGreen business. My aim is to add more vans and technicians and I’m really keen to offer apprenticeships to help young people into work. For now though, I’m just excited to get going.”

Mike Simmonds, a business development professional has a passion for the outdoors and a desire to start his own business, commented: “I’m excited to get started in my new business and build something for myself and my family. As the business grows, I’ll look to take on additional staff, both skilled and apprentices, and invest further into the local area. My main focus is to provide the highest level of customer service so that my clients come back to me year after year.”

All new TruGreen franchise investors undertake intensive training at the ServiceMaster Franchise Support Centre under the tutelage of TruGreen brand operations manager and former Wembley head groundsman, Steve Welch and the wider ServiceMaster franchise support team. As part of the training, George and Mike achieved his City & Guilds NPTC Level 2 Award in the Safe Use of Pesticides (PA1 and PA6), which allows them to provide a professional, accredited and safe service to customers.

Steve Welch, former Wembley head groundsman and brand operations manager for TruGreen added: “George and Mike are going to make fantastic TruGreen franchisees and business owners. Their commitment to customer service and following our ‘green grass, no weeds’ mantra will ensure them really successful businesses. We’re delighted they chose to invest in TruGreen Professional LawnCare and it’s fantastic to have more vans on the road and hopefully many more vans to follow.”

(L-R) George Michaela, business owner, TruGreen West Midlands; Steve Welch, brand operations manager for TruGreen & Mike Simmonds, business owner, TruGreen Gloucestershire.
(L-R) George Michaela, business owner, TruGreen West Midlands; Steve Welch, brand operations manager for TruGreen & Mike Simmonds, business owner, TruGreen Gloucestershire.
TruGreen

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