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Why Leadership secures affiliate membership with the British Franchise Association

Why Leadership secures affiliate membership with the British Franchise Association

Graeme McKinnon, CEO and founder of Why Leadership, describes himself as a leader who is still on his own leadership journey, continually developing and learning. The most recent development is becoming an affiliate member of the British Franchise Association on April 23rd.

“Graeme brings years of hands-on experience to his clients and we are pleased to welcome him to a family of high-quality consultants accredited by the British Franchise Association. Why Leadership by its very name references the importance of businesses and their leadership teams forming a strong sense of purpose and a strong framework to live and breathe this in their everyday operations. Congratulations Graeme!”

Why Leadership focuses on nurturing and developing leadership capability and starts by helping leaders get clarity about their own ‘WHY’ and, ultimately, their sense of purpose. It was following a successful five-year project where Graeme helped position Cash Generator for acquisition by a private equity firm and then onto a successful franchisee-management buyout, that he decided to launch Why Leadership.

With over 16 years’ experience gained at board level with three well-known franchise businesses, Graeme is well placed to provide franchisors and franchisees with a range of bespoke franchise consultancy services. Ever since Graeme’s first career in nursing, he’s had a strong desire to help other people and when he moved into business, Graeme naturally found himself in a position where his coaching and leadership work came with the same level of compassion.

“Becoming an affiliate member of the British Franchise Association is a real honour. They have been responsible in setting high-quality standards for the UK franchising industry for decades. Through this, the industry has grown to provide fantastic opportunities for UK businesses and people looking to invest in franchises. I’m thrilled to join the association as it delivers a leading education portfolio and a value-rich platform for franchisors, franchisees and professional advisors to connect,” said Graeme.

If you’d like to find out more about Why Leadership and Graeme’s work nurturing and developing the leadership capability of business owners, please connect via LinkedIn at https://www.linkedin.com/in/graememckinnon/

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