There’s a strange badge of honour that can come with running your own business: being incredibly busy. If you’re answering every question, solving every problem and keeping an eye on every detail, it can feel as though you must be doing something right.
But there comes a point when being involved in everything starts getting in the way. If the business needs you at every turn, there’s very little room for you to step back, focus on the bigger picture or think about what comes next.
For franchisees, learning to delegate can therefore be just as important as learning how to run the business in the first place. Here, Lisa Stead, CEO of Stagecoach Performing Arts, looks at how to build a team you genuinely trust, decide what really needs your attention and create a business that doesn’t need you in every room.
Start with a harder question than “Can I do this?”
When something needs doing, it’s tempting to think, “I can do that quicker myself.” And, quite often, you probably can. The trouble comes when you’re still saying it about the same task a year later.
Take a look at your workload and ask which jobs genuinely require your judgement, which could be taught to somebody else and which might actually be done better by a specialist. That last category is easily overlooked. Delegation can give you time back, of course, but it can also bring expertise into the business that you don’t personally have.
And that changes the way you think about building a team. Rather than looking for people who can simply take jobs off your hands, you can start looking for people who add something new.
Recruit the skills you’re missing
The best person to add to your team isn’t necessarily someone who works exactly as you do. In fact, if everybody brings the same strengths, you may simply end up with more of what the business already has.
Performing arts is a good example. A franchisee doesn’t need to be the strongest singer, dancer and actor in the room. At Stagecoach, franchisees can build teams of teachers with expertise across different disciplines, bringing together a much broader mix of skills.
So, try asking: “What do I need this person to be better at than me?” It’s a small shift in thinking, but it makes recruitment much more strategic.
Give people something to own
There’s a version of delegation that doesn’t really feel like delegation at all. You hand over a job, but every question, decision and tiny detail still finds its way back to you.
Instead of delegating a list of tasks, think about what someone can genuinely own. Be clear about what good looks like, where the boundaries sit and which decisions they can confidently make themselves.
For a Stagecoach franchisee, that might mean an experienced teacher taking responsibility for delivering a brilliant class experience within the brand’s established standards – while the franchisee keeps sight of the wider school. You still know what’s happening, but you don’t need to personally steer every moment.
Of course, trusting people to make decisions is much easier when they’re not relying on you for all the information too. That’s where a little structure can go a long way.
Try the “tomorrow test”
Imagine you were unexpectedly unavailable tomorrow. What would actually happen? Would your team know where to find what they need? Would they understand which decisions they can make without you? Would everybody know who’s responsible for what?
It’s worth asking those questions before you’re overwhelmed. Otherwise, explaining how something works can start to feel harder than simply doing it yourself – and that’s how supposedly temporary jobs quietly become permanent fixtures on an owner’s to-do list.
If your business would struggle without you for a day, it doesn’t necessarily mean you need different people. It may simply mean too much knowledge still lives in your head. Clear processes, regular check-ins and agreed responsibilities can make a surprisingly big difference.
Get those foundations right and delegation can start to become less about individual jobs and more about how you want to run the business as a whole.
Decide how hands-on you actually want to be
For some franchisees, that can mean realising they don’t need to sit at the centre of day-to-day delivery at all.
The Stagecoach model allows franchisees to build teaching teams around them and operate through a management model. Some owners enjoy teaching and want it to remain part of their week, while others prefer to be more hands-off, focusing on leading their team, maintaining standards, building relationships with families and developing the business.
That’s an important distinction for someone who loves the idea of a performing arts business but thinks, “I’m not a singer, dancer or actor, so where would I fit?” Your strength as an owner might be finding brilliant people who are, then creating the conditions for them to do their best work.
Being less hands-on doesn’t mean caring less about what happens. It simply changes the question from “Can I do this well?” to “Have I built a team that can do this well without me?”
After all, being the busiest person in the business isn’t necessarily a sign that you’re leading it well. Sometimes, doing less yourself is exactly what creates the space for your team – and your business – to do more.
