Our mission, vision & purpose

We take what we do seriously, and it’s our passion that drives us to deliver the experience that only we can deliver. Our approach is simple; we’re 100% serious about what we do and we like to have fun doing it. Standards is at the heart of what we do and we want to ensure we deliver a personable approach, allowing us to connect with our members, trusted partners and wider industry on a more meaningful level.

Our mission

To provide an educational space and accreditations that are governed by our high standards and ethics.

We stand firm on doing things the right way. Everything has been created and approved to match our standards and ethics, from our advice to the accreditations and educational academy content.

Our vision

To establish ourselves as the hub for franchising in
the UK.

Simply put, we want to be seen as ‘THE’ place to go for anyone in or looking to get into the franchise industry on any level. We take an honest and friendly approach to what we do, always wearing a smile and adhering to our core principles of opportunity, diversity, innovation and inclusion.

Our purpose

To empower people to make a positive impact on the world around them.

It’s our goal to showcase the fantastic opportunities for businesses and individuals within franchising, and how these possibilities can positively transform people’s lives, no matter what their background or starting point may be.

Our brand values

We provide a space for individuals and collectives to come together and share their knowledge and wisdom to help one another prosper and grow. We support people and businesses with our years of knowledge, experience and resources to enable people to develop and progress.
We are always striving to become better, whether that be through natural progression or the adaptation of previously unknown ideas, we’re always better than we were yesterday.
Positivity breeds positivity. It’s infectious. We’re most definitely a glass half full kind of brand. We use the power of positivity to make any situation a good situation for both ourselves and our community.
People don’t belong in ‘boxes’ to be discriminated against. We love that everyone within the BFA is different, and it’s our duty to make people feel welcomed and valued enough to share without fear of judgement. Celebrating individuality means everything to us.
People’s businesses are their livelihoods, and they trust us to help them grow. It’s our responsibility to guide our members and be the people they can rely on, day in day out, no matter what.
Passion is the ultimate fuel for anything extraordinary. It’s the fire within us that motivates us to get out of bed in the morning and sends us home happy and content in the evening, knowing that we’ve made a difference.

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