Marc is the franchisee of the Cash Converters store in Penge and has brought with him a wealth of experience from the world of marketing and sales promotion, having graduated from Edinburgh University in 2001 with a degree in business and marketing management. Roles in sales promotion and experiential marketing for various London agencies followed before Marc decided to pursue his dream of running his own business.
Marc comments: “I always wanted to have my own business; an investment which would be sustainable in the long-term, with multiple income streams. Cash Converters offered an exciting opportunity to use my experience in a fast-growing and robust business model.”
Marc received extensive support and encouragement from fellow franchisees, head office and the training team, who have all helped make the process of setting up his first franchise store much easier.
He adds: “There is a period of rigorous training for all new franchisees, who benefit from the knowledge of those who have gone through this process before. I spent a great deal of time with some of the most experienced franchisees in the business and the sharing of best practice has enabled me to avoid many potential pitfalls.
“It’s crucial to take the time to visit stores before making a decision. I would encourage potential franchisees to come and take a look at the business day-to-day for themselves and to carry out full due diligence.”
With plans for another store in London in the next couple of years, Marc is set to take an important role in growing the UK store count as part of the national Cash Converters network. However, he stresses the importance of getting the first store established before taking the next step.
“It’s important as a franchisee that you concentrate on maximising the profit potential and establish first-class standards of operation and customer satisfaction before you decide to open more stores,” he says.
Commenting on the future potential of his business, Marc concludes: “Cash Converters UK continues to invest in the right people to take the business forward and we offer a range of products and services which appeal to all demographics. Customer perceptions of the business are changing and this has resulted in customers coming through our doors who would never have seen us as a leading high street retailer five years ago.”
