Asad Razvi – Surrey and West Sussex

Asad Razvi has been a Puccino’s franchise partner for 14 years. He runs four shops in the Surrey and West Sussex area. Here he tells us how he became one of our longest serving franchisees.

Why franchising?

I set out to have a business in the coffee industry as I wanted a fast-paced, customer-facing and high revenue earning retail unit. Simple!

Well, not quite. I didn’t know anything about the coffee industry and neither did I have any great experience of running a business. What I did have was a natural inclination towards customer service and, of course, an appetite to build a healthy revenue stream.

A franchise operation became the obvious choice, especially as I learned more about the significant benefits of teaming up with an organisation with a demonstrable, proven, successful business model. 

So why Puccinos?

For me, it was important to define what a “successful business” actually means. When I started looking into opportunities, I discovered that franchisors have their own view about success. In Puccino’s terms, it is a recognition that, for the partnership to be successful, both the franchisee and franchisor have a part to play in building a business and enjoying the financial rewards.

There are a host of reasons why, despite having enough knowledge and experience to move on, I choose to stay, and grow, my business with Puccino’s. Here it is in a nutshell:

• They offer the full breadth of systems and operational (including training) support… and it’s not hidden away in an ivory tower, it is readily accessible.
• They operate within a clear market profile and have established themselves as one of the preferred Franchisors for commercial agents offering new locations and renewals of existing sites.
• They recognise that standing still is not an option. New products – developed in conjunction with a trusted supplier base – keeps the offering fresh and relevant.
• … and the humour! … seriously, the humour in the marketing has its own following, it’s a cut above everything and everyone else in this market.

My journey with Puccino’s

I joined a few years ago with the intention of staying a short while before moving on. Well, that plan went to the wall as I’m still here, enjoying the challenge and continuing to grow my business. My biggest frustration is that I can’t get another unit quickly enough! Although that’s actually another really positive feature for anyone considering a Puccino’s franchise. They don’t open units simply for a presence – they only take on new sites where there’s an excellent chance to build a thriving, successful business.

So, finally, if you are considering a coffee shop / kiosk business, why would I recommend Puccino’s?

As you would expect of any well-established franchisor, they have comprehensive processes and procedures in place, so there’s no need to worry about organisation. But what makes Puccino’s different?

For me it comes down to the fact that they operate in a defined niche market, have strong and long-standing supplier relationships, are established and respected within the coffee industry yet they are small enough to work with the individual. Through this they have built a loyal customer following. Add to that a great product offering and fantastic branding, and you’ve got a business which continues to grow. It really is a no-brainer!