Muddy Boots Sleepover Parties started in London in 2018 and after a couple of years successful trading we got to a point where we couldn’t cope with the demand for our services and so we decided to look at franchising and so visited one of the BFA franchise exhibitions.
After speaking to a number of specialist advisors we decided to work with The Franchise Company. The Franchise Company is one of the longest established franchise consultancies in the country, and their friendly, expert consultants impressed us straight away with their wealth of experience helping businesses grow and expand. Their straightforward approach to their project development process was really easy to understand so we knew we were in good hands when it came to franchising our business.
We started the project with an in-depth Business Review that really made us look at our business through fresh eyes. Julie Waites was our lead consultant and she really took time to understand our business and work out what was important to us and help us consider various options for structuring our franchise model. After assessing our options for growth we decided that franchising was the right move for us.
Julie was our personal consultant throughout the development process so we really built up a strong working relationship and she really listened to us and developed an in-depth understanding of what we wanted to do with the business. This meant that when it came to franchising our business, it still felt like the same company and the same brand, just with more opportunities for growth.
We were also confident that Julie understood all the unique challenges of our business and made sure we were well placed to combat them so we ended up with a franchise model that was tailored specifically to us and had longevity built into the model from the beginning. Whenever we had any questions, queries or concerns, we knew exactly who to speak to which made the whole process so easy and stress-free for us.
Once the franchise model had been developed the second stage of the process was creating the various documents that are required and The Franchise Company wrote and put together our documentation, including franchise agreements, operations manuals and marketing materials. They also helped us to recruit our first franchisees so we used their knowledge and experience to start us off on the right foot as a franchised business.
We’re thrilled with the work The Franchise Company have done for us and our franchise network is going from strength to strength. We recovered out investment in the work that was carried out within six months of launching the franchise and we have literally been inundated with enquiries from people wanting to join us and become a franchisee. Our model really works both for us and for our franchisees and this is down to the hard work that was put in at the development stage – everything was thought through and planned and this attention to detail has really brought benefits to us as a relatively new franchisor.
