Advisor Member
Platinum Wave – “In love with franchising since 2001”.
That’s how long we’ve been dedicated to the franchise industry. From Founder and CEO Suzie McCafferty QFP launching her own franchise brand internationally (70+ branches across 6 countries), then running the UK’s biggest recruitment franchise, to creating Platinum Wave to share that experience with franchisors from every sector. Today, the team at Platinum Wave works with some of the biggest names in the industry at home and abroad from the likes of Wendy’s, Ben & Jerry’s and GDK – to Mathnasium, Mini First Aid and Razzamataz Theatre Schools – and a whole host of other brilliant brands all working towards sustainable, profitable growth.
Our clients come back to us time and time again for consultancy, recruitment and marketing as they grow their businesses. This is because our whole team gets involved with every project, which makes us a really valuable, multi-disciplined resource, that understands and cares about your brand. In fact, we’ve been voted as the top customer service provider in the industry by the BFA, WorkBuzz, EWIF and have been named in the Elite Franchise Top 10 Supplier list every year.
Platinum Wave’s Services for BFA members:
GROWTH MENTORING
Our training and mentoring has helped franchisees double turnover, engage more effectively with their brand and exceed growth benchmarks once thought unreachable.
We work closely with franchisors and franchisees to embed learning so that change becomes part of daily behaviour – not just a one-off workshop.
Franchisor Coaching & Leadership Development
Strategy sessions on network growth, expansion & multi-territory planning
Support Team Skills & Process Training
Process design, systems work & behavioural coaching
Franchisee Growth Mentoring & Business Training
BUILD A SCALABLE & SUSTAINABLE NETWORK
As a BFA Member you’re already well into your growth journey and will have built some strong foundations for your brand. But it’s never too late to go back and revisit some of those essential building blocks. If you’ve ever thought ‘I wish we’d have done it like that’ then we have a whole consultancy program you can draw on to tighten the nuts and bolts to make future growth more sustainable and profitable and more attractive to prospective franchisees. There’s no point simply replicating what you’ve got, if it could actually be better with a little help…
FRANCHISEE RECRUITMENT & MARKETING
Let us help you build a network of high-quality franchisees. With strategic recruitment, screening and onboarding, you get reliable partners who share your vision and values, giving you confidence that your network will grow with strength, not just numbers.
Whether you’re starting from scratch and need a full suite of marketing collateral, or an established brand that needs a thorough review and a strategic rethink, we can help.
STAFFING SOLUTIONS FOR YOUR SUPPORT TEAM
Are you a Franchisor or Franchisee looking for some new talent to join your team? Or a Franchise Professional looking for your next challenge? We can help!
It’s true, sometimes you can land your dream role or candidate by chance, but it might be more prudent to call in the professionals! Recruitment is in our DNA at Platinum Wave and we’re trusted by some of the biggest brands around to find them the top talent they need. And it won’t cost you a penny if we don’t deliver. It’s never too soon to discuss your plans…
Looking for some extra help?
Building franchises and recruiting franchisees is what we do, but it’s not all we do. PW Founder Suzie McCafferty is in hot demand as a business mentor. Not surprising when you consider she’s been in the industry for almost 25 years and in addition to Platinum Wave, sits as a non-executive director on the board of Right at Home UK, is On-Boarding Director at HERO Brands (owners of brands like German Doner Kebab and Island Poke), Chaired the bfa’s regional forum in Scotland for over 10 years and is now Regional Chair for EWiF. Whether helping you navigate international expansion or getting the best from your franchisees with our individual or group training programs, Suzie leads a team with a wealth of knowledge and credibility that’s hard to match.
International Development
CEO Suzie McCafferty’s own decades long journey in franchising starting by building her own retail brand from a single store in Edinburgh into a network of over 70 outlets in six countries including the Middle East and Caribbean. Since then, we have worked with a wide variety of brands either coming into the UK or venturing into pastures new.
Preparation is key. However, you can’t prepare unless you know what you’re preparing for! That’s where we can help you – plus we have expert franchising contacts on the ground in most franchise friendly countries to ensure every i is dotted and every t crossed for the market you are entering.
The ultimate goal of course, is to find the right partner to grow your brand in the chosen territory. They will need experience, resources, infrastructure, capital, passion and ambition to replicate your success – this is not like recruiting for another franchisee, this is more like recruiting to find another you, so making the right decisions at this stage is critical. You’ll be in safe hands with the Platinum Wave team by your side!
