Suzie McCafferty

Suzie is the CEO of Platinum Wave Franchising – an international, independent, BFA accredited franchise consultancy firm, established in 2010. With almost 25 years of first-hand international franchising experience, Suzie is a well-known personality in the franchising world. She has been a regular Judge of the BFA HSBC British Franchise Awards and is the longstanding Chairperson of the bfa’s Regional Franchise Forum, EWIF Scotland. Having franchised her own printer cartridge business from a single retail shop in Edinburgh to a network of over 70 franchised outlets across 6 countries from the Caribbean to the Middle East, it is fair to say Suzie’s consultancy comes with an authenticity that is hard to match. Prior to founding Platinum Wave, Suzie was the Franchise Director and Board Member of national recruitment franchise and £30m turnover franchise network Select Appointments. Suzie is a Non-Executive Director with one of the UK’s leading franchise brands, the multi-award-winning Right at Home UK. She is also the Onboarding Director at HERO Brands, owners of international franchises including German Doner Kebab, Choppaluna and Island Poké. Platinum Wave was named Service Provider of the Year at the 2016 Best Franchise Awards, based on direct feedback from its clients. In 2018 they won the Customer Service Award at the inaugural BFA Affiliate Awards, and in 2019, 2020 and again in 2022 they were named Service Provider of the Year by EWIF. For franchise recruitment, network performance improvements or international expansion you’ll be in very safe hands with Suzie and the team at Platinum Wave Franchising.