Phil Mowat

Introducing Phil Mowat, the Managing Consultant at Ashtons Franchise Consulting. Having been part of the franchise industry for over a decade, Phil joined Ashtons in 2019. Phil initially served as one of the Franchise Development Consultants, to then take on the role of Managing Consultant in April 2023. Now serving as the initial point of contact for all potential clients of the consultancy, Phil brings a wealth of expertise to the table. His primary focus is to initially comprehensively assess the potential clients’ requirements and then build a tailored franchise strategy proposal to meet their goals. Clients then progress their work with one of the development specialists, but Phil is always keen to keep a close, ongoing relationship, so you know you will always have support as you progress through your franchising journey. Phil’s nuanced understanding of business growth and strategic development adds a distinctive dimension to Ashtons’ consultancy offerings. His professional journey took a pivotal turn in 2009 when he transitioned from the events industry to franchising. Initially, he orchestrated the successful franchising of a makeup artist booking agency, overseeing its expansion from 10 to 350 makeup artists within a span of five years. Subsequently, Phil assumed various roles, including acting as a business coach and the Strategic Partnership Manager at ActionCOACH UK, where he cultivated significant partnerships with major financial institutions. In his capacity as the UK Country Director for Expense Reduction Analysts, Phil adeptly managed a team to support an established network of over 100 franchisees, ensuring sustained growth and satisfaction.