Andy McCarroll

Communications Director. Head of Marketing. Ideas man. Helping your business speak clearly. Andy joined Platinum Wave Franchising in 2012 and works across all areas of the business from consultancy to franchisee recruitment. With 25 years sales and marketing experience (13 dedicated to franchising), Andy’s core strength is creating the strategies brands need to attract the very best franchisees to their network and producing the tools they need to help them succeed as business owners. As an experienced copywriter, Andy’s words have appeared in pretty much every franchise publication and website around, and the franchise prospectuses and case studies he produces for our clients play a very big part in their recruitment success. He’s been known to sprinkle a little magic on award entries from time to time too… Whether B2B or B2C, you’ll be blown away how quickly Andy’s team will have you engaging with your dream audience across every media platform. They are seasoned story writers and tellers who also understand how to get your message heard by the right people. As the former business development manager for the British Franchise Association, Andy is a passionate advocate for ethical franchising and helping brands develop truly win win models that are built for longterm success. This year Andy was honoured to be invited onto the Judging panel for the bfa & HSBC 2023 British Franchise Awards.