About Us
At Junior Einsteins Science Club®, we spark wonder and ignite a lifelong love of science in children through exciting, hands-on STEM experiences. Our passionate team is dedicated to inspiring the next generation of scientists, one bubbling beaker and brilliant ‘aha!’ moment at a time. We bring WOW-factor science experiences to schools, communities, businesses, and workplaces, nurturing children’s natural curiosity and creativity. Children get to light lightsabers with plasma balls, extract DNA from bananas, construct bridges, create erupting volcanoes, make fossils, investigate crime scenes, and give Barbie a hair-raising experience on a Van de Graaff generator!
We teach children “How to Think, not What to think,” best preparing them for our ever-changing world. Our educational philosophy focuses on developing critical thinking, problem-solving, and leadership skills. Through messy, inquiry-based, hands-on learning, we encourage children to embrace mistakes, learn from failure, and foster curiosity, creativity, and teamwork.
Our comprehensive curriculum covers ALL areas of STEM, allowing us to run our programs in a school for over two years without ever repeating a single topic! We explore a vast array of fascinating subjects, including quantum physics ( with Nerf guns!) , marine biology, biomimicry. Climate quests, smart cities, med-tech, meteorology, anthropology, archaeology, botany, forensics, engineering, anatomy, microbiology, bioluminescence, chemistry, astronomy, illusions and so much more ….
About the Founder
Tracey-Jane Cassidy MA MScFounder & CEO, Junior Einsteins Science Club® Ltd.
Tracey-Jane Cassidy is a STEM education leader with 15 years of experience, a scientist, and a single mother of three. Her mission is to nourish a lifelong love of learning through science in all our ‘Junior Einsteins’, igniting their natural curiosity, creativity, and imagination. She holds a Master’s Degree in Natural Science (Botany) from Trinity College Dublin, an MSc in Medical Microbiology from the London School of Hygiene and Tropical Medicine, and a certificate in Negotiation Mastery from Harvard Business School. Under her leadership, Junior Einsteins Science Club® has expanded globally, reaching thousands of children worldwide.
Awards & Accolades
| Year | Award / Recognition |
| 2026 | Winner Leadership in Franchising Ireland |
| 2026 | Winner International Franchise of the Year Ireland |
| 2026 | Winner Engaged Teaching and Learning Award at the Civic Engagement Awards, Trinity College Dublin |
| 2026 | Finalist Franchisor of the Year Established 5 plus Years, Franchisee of the Year Multi Unit 3 plus Irish Franchise Awards |
| 2026 | Sustainability Leadership Award Trinity College Dublin |
| 2025 | One of Ireland’s 21 Standout Women for International Women’s Day by The Department of Foreign Affairs and Trade Ireland |
| 2025 | Business Woman of the Year Network Ireland (STEM Professional Award) |
| 2025 | STEM Woman of the Year Ireland – Women in STEM Awards (Science & STEM Mentor shortlist) |
| 2025 | Winner STEM Role Model SheCanCode STEM Educator Awards |
| 2024 | Winner STEM Role Model of the Year Ireland |
| 2024 | Winner ‘Community Champion of the Year’, franchisee award at The Irish Franchise Association Awards |
| 2024 | Finalist in six categories at The Irish Franchise Awards |
| 2023 | Winner ‘STEM Woman of the Year Award Impact Award’ Ireland |
| 2023 | Finalist ‘Leadership in Franchising’, Best Education Franchise, Best Service Franchise at The Irish Franchise Awards |
| 2022 | Finalist Best Children’s Franchise in The Global Franchise Awards San Diego |
| 2021 | Finalist Best Children’s Franchise in The Global Franchise Awards Las Vegas |
| 2020 | Speaker at the United Nations ‘International Women and Girls in Science Day’ New York |
| 2020 | Named in ‘Top 100 most influential women in franchising’ |
| 2019 | Winner ‘Best Emerging Franchise’ The Franchise Awards Ireland |
| 2019 | Finalist ‘Children’s Franchise of the Year’ The Franchise Awards Ireland |
| 2018 | Winner First Prize International VOOM Richard Branson Virgin Media Business Award |
The Franchise Opportunity
Owning a Junior Einsteins Science Club® franchise is an incredibly fulfilling experience, offering so much more than just a business opportunity, it’s a chance to make a real impact on children’s lives. As a franchise owner, you’ll feel a deep sense of purpose and pride knowing you’re inspiring the next generation of scientists, engineers, and creative thinkers.
You will deliver high-energy, hands-on STEM experiences directly to your local schools, community groups, and families. This franchise allows you to build a business that inspires young minds, engages families, and brings meaningful impact to your community.
We provide expert training, robust systems, and ongoing support to ensure your success.
Initial Training Our training begins with a 5-day intensive hands-on program at live events at our HQ in Dublin, followed by comprehensive business training delivered via Zoom. Franchisees also gain access to The Junior Einsteins Academy, a go-to online resource for experiments, business knowledge, step-by-step guides, and practical videos.
Ongoing Support In the first month, we provide frequent contact with the franchisor and HQ team for intensive support. This transitions into continuous coaching through monthly accountability calls, ‘First Friday’ peer-led sessions, and bite-sized 15-minute business sessions. Franchisees benefit from a bespoke booking system, a powerful, automated platform that handles bookings, confirmations, and payments directly to your Stripe account. We also have a share in marketing responsibility, protect your territory, and provide a comprehensive library of over 1,000+ experiments and activities.
No two days are ever the same. You will manage a dynamic schedule that includes event management, business development, team leadership, and operations. You will ensure the right people are in the right place with the right equipment to bring high-energy science fun to children. You will also market and promote events, and build strong relationships in your community as a STEM education expert with local schools, parents, venues and corporate partners for ESG and CSR initiatives. A key part of your role will be managing, hiring, and retaining a team of enthusiastic science instructors.
What We Do
We deliver high-energy, exciting, messy science fun through a variety of revenue streams.
| Revenue Stream | Description |
| Science Parties | Unforgettable, hands-on birthday parties packed with WOW moments like slime making, plasma balls, and Van de Graaff generators. |
| After-School Science Clubs | Weekly clubs exploring STEM topics not typically taught in school, such as quantum physics, forensics, and biomimicry. |
| Science Camps | Thrilling week-long and one-day camps for Summer, Easter, and Hallowe’en featuring themes like Junior Astronauts, Junior Medics, and Junior Engineers. |
| Science Shows & STEM Workshops | Mind-blowing experiences for schools, community centres, and corporate events. |
| Corporate ESG & CSR Initiatives | Collaborating with industry, academia, and corporate partners to fulfil their Environmental, Social, and Governance (ESG) and Corporate Social Responsibility (CSR) goals through impactful STEM education. |
| Corporate Events & Festivals | Engaging families and communities at large-scale events. |
