easyStorage – Case Study

CLIENT: EASYSTORAGE
PROJECT: NATIONAL AND FRANCHISE PR

Objective:

• Raise the profile of easyStorage with franchise, national, business, trade and regional media
• Promote easyStorage as a disruptor in the mobile storage industry, with its no-frills approach
• Drive media coverage in target media

Strategy and delivery:

• Developed a calendar of PR activity to raise easyStorage’s profile with key media
• Drafted a series of press releases promoting easyStorage’s key offering and USPs
• Announced new franchisees joining the easyStorage franchise system, emphasising easyStorage’s franchise growth and reach
• Pitched the co-founders for business and franchise profile interview opportunities and drafted Q&A responses
• Tracked forward feature opportunities in key media
• Advised on franchise development strategy and advertising opportunities

Results:

• Over 15 pieces of coverage generated within a three-month period
• Secured Elite Franchise lead interview feature with easyStorage’s Franchise Director
• Raised the profile of easyStorage with franchise media, resulting in additional editorial opportunities for the brand
• Generated coverage regarding new franchisees in regional media, helping to promote the new offering to potential customers