Rawr Beauty is one of the UK’s fastest-growing beauty service brands, combining quick, high-quality treatments with a bold and modern brand identity.
Originally launched as Lashious Beauty in 2009, the company underwent a striking rebrand to Rawr Beauty, embracing the tagline #FeelYourFierce to reflect its mission of empowering clients to feel their best – confident, stylish, and ready for anything.
This strong brand positioning helps Rawr Beauty stand out in a competitive market, attracting a loyal customer base looking for a vibrant and affordable beauty experience.
With 25 locations nationwide, Rawr Beauty operates a mix of standalone salons and high-footfall concessions inside major retailers such as Primark & ASDA. This unique model makes professional beauty treatments easily accessible to busy consumers on the go, while increasing visibility and foot traffic.
The company showcases its signature aesthetic of bold colours, clean layouts, and a welcoming, social-media-friendly atmosphere designed to appeal to today’s beauty-savvy audience.
Rawr Beauty offers an extensive menu of treatments covering nails, brows, lashes, waxing, facials, and massage. Popular services include manicures and pedicures (with both classic and gel options), BIAB, threading and tinting, lash lifts and extensions, and a selection of facials and body treatments.
By offering both express and deluxe services, the brand caters to customers who want a fast touch-up as well as those seeking a more indulgent experience. Alongside treatments, Rawr Beauty also retails its own branded beauty products, allowing clients to maintain their salon results at home and reinforcing the company’s retail revenue stream.
Quality and consistency are at the heart of the Rawr Beauty model. All team members are trained to a central standard to ensure that customers receive the same high level of service at any location. This focus on training and support also extends to all franchise partners.
Rawr Beauty offers franchise opportunities providing new business owners with a proven concept, full training, operational systems, and ongoing marketing support.
Looking ahead, Rawr Beauty plans to continue expanding its footprint across the UK through both company-owned and franchised locations. By combining high-street accessibility, fast and friendly service, and an aspirational yet affordable brand, Rawr Beauty has positioned itself as a go-to destination for everyday beauty maintenance and trend-led treatments alike. Its blend of convenience, quality, and personality ensures it remains competitive in the fast-moving beauty sector and an attractive option for investors, franchisees, and customers alike.
Rawr Beauty takes pride in offering a full-service support package to every franchise partner, ensuring they have the knowledge, tools and confidence to run a profitable business.
New franchisees begin with a comprehensive induction programme covering operations, finance, recruitment, marketing, and customer service standards.
This includes in-depth training on our brand ethos, full treatment menu, health and safety protocols, and our booking/payment systems to ensure consistency and efficiency across all locations.
A key element of our training is Rawr Beauty’s own formulated customer service programme. This bespoke training underpins the ethos, service standards and attitude that every location swears by.
It teaches our teams how to deliver the distinctive Rawr Beauty experience — warm, confident, efficient and always customer-focused — which helps drive client satisfaction, repeat visits and long-term loyalty.
Our training team also works with franchisees on staff recruitment and development which offers growth opportunities for beauty therapists, front-of-house staff and managers.
Once the salon is open, franchisees benefit from a dedicated franchise manager, providing ongoing business coaching, marketing campaigns, and operational support. We provide centrally managed social media assets to help drive traffic to all locations.
Regular check-ins, performance reviews and refresher training sessions help identify growth opportunities, improve conversion, and protect profit margins.
From site selection and store fit-out to local launch events and ongoing marketing advice, Rawr Beauty is committed to making every franchise a success — combining a proven business model, hands-on support, and a clear roadmap to profitability throughout each stage.
Owning a Rawr Beauty franchise is about steering the business toward long-term success.
You set the vision, lead the culture and drive strategic growth.
At its core, your role is to lead, inspire and grow. You are responsible for defining what success looks like for your location, shaping the customer experience to match the Rawr Beauty brand promise and maintaining the high standards that make the brand stand out.
You create an environment where staff thrive, clients return, and profitability grows.
You’ll work closely with the head office team to plan and execute marketing campaigns, roll out new initiatives and interpret key business data to make informed decisions.
You’ll oversee recruitment, leadership development and succession planning, ensuring the right people are in the right roles to deliver results.
You will be analysing market trends, forecasting revenue and identifying opportunities for expansion and innovation.
This means analysing performance at a higher level — from financial KPIs to customer loyalty metrics — and using those insights to sharpen strategy.
Ultimately, you act as a brand ambassador, a trusted community partner and a driving force behind growth.
You network with local businesses, influencers and community groups to raise your salon’s profile, build partnerships and attract new clientele.
This big-picture approach allows you to grow beyond being “in the business” to working “on the business” — creating a thriving, profitable Rawr Beauty location while enjoying the freedom and satisfaction of business ownership.
