Caremark has been named a finalist for both the Leadership & Culture Award and the Franchiser of The Year – Established at the BFA HSBC UK British Franchise Awards 2025, recognition of its people-first approach and values-led leadership across its network of 6,500 care assistants and 140 offices.
At the heart of Caremark’s success is its mission “to achieve Greatness in the provision of Domiciliary Care,” a goal that is more than words—it is a lived reality. The organisation’s values of professionalism, safety, caring, joy, honesty, and transparency are consistently embedded across the business. In 2024, this alignment was strengthened further when the Franchise Support Centre co-created six internal values—Positivity, Compassion, Accountability, Trustworthy, Honest, and Supportive—ensuring every employee feels ownership of the culture.
This culture of collaboration is reinforced through quarterly “Connect: Stronger Together” meetings, bi-monthly values discussions in 1-2-1s, and the Team Member of the Quarter programme. In the most recent Employee Satisfaction Survey (Jan 2025), 100% of staff said they felt personally aligned with Caremark’s values, highlighting the depth of engagement.
Investment in people is another defining strength. Every employee receives a £500 annual personal development budget, with further funding provided for advanced qualifications and leadership programmes. From apprenticeships to bespoke senior management development, Caremark creates clear career pathways, with a strong record of promoting from within.
Wellbeing, flexibility, and recognition are also built into the employee experience. Benefits such as private medical cover, volunteering days, life insurance, and wellbeing counselling are paired with initiatives like “The Incredibles” awards, celebrating outstanding care assistants at a national level.
By embedding values in every aspect of its operations, investing in personal and professional growth, and creating opportunities for career progression, Caremark has fostered a culture of trust, inclusion, and excellence. This values-led leadership continues to deliver measurable results—from a 90% staff retention rate at the Franchise Support Centre to ambitious five-year growth goals—making Caremark a deserving finalist for the Leadership & Culture and Franchisor of the Year Awards at the BFA HSBC UK British Franchise Awards 2025.
Watch their Best in Franchising video for 2025 to find out more.
