When you’re exploring a franchise opportunity, it’s easy to focus on the numbers – the investment, the returns and the size of the network. But one of the clearest signs of a strong and trustworthy franchisor isn’t found in the financials at all. It’s in how they listen.

A good franchisor knows that the most valuable insight often comes from the people running the business day-to-day – their franchisees. That’s where a Franchisee Advisory Council (FAC) comes in. Designed to bring franchisee voices directly into informing decision-making, an FAC acts as a structured, two-way forum where ideas, challenges and opportunities can be discussed openly and constructively.

Here, Lisa Stead, Interim CEO of Stagecoach Performing Arts, explains what FACs are, why they matter, and how they help build the kind of collaboration and trust that every thriving network needs.

What is a FAC?

An FAC is a small, representative group of franchisees chosen to advise the franchisor on key areas such as operations, marketing, strategy and product development. It’s not a legal body – no ‘voting rights’ – and it doesn’t replace the franchise agreement. It’s a professional platform for feedback and discussion that contributes to the brand’s future direction.

At Stagecoach, the FAC is made up of franchisees from different regions and experience levels, ensuring every voice is heard – from long-standing Principals to those new to the network. Meetings are held regularly throughout the year, with structured agendas, clear actions and open communication both ways.

Why it matters

FACs do far more than tick a governance box. They’re a powerful tool for connection, trust and shared growth.

They improve communication

An FAC gives franchisees a formal seat at the table, helping them share their experiences and perspectives directly with senior leadership. This two-way dialogue ensures ideas flow freely and issues are addressed quickly.

They drive better decisions

Franchisees bring real-world insight from their local markets, helping franchisors make smarter, more grounded choices about policy, products and strategy.

They strengthen buy-in

When franchisees are involved in shaping initiatives, they’re far more likely to champion them across the network – leading to faster adoption and stronger results.

They signal credibility

Having an FAC is a hallmark of a professional, mature franchisor. It shows a genuine commitment to listening, improving and growing together.

What to look for as a prospective franchisee

When researching opportunities, ask whether the franchisor has an FAC or similar advisory structure in place. If they do, find out:

• How members are selected, and how representative they are of the wider network
• How often meetings take place and what topics are discussed
• How feedback is communicated to the rest of the network
• What tangible outcomes have come from the council’s recommendations.

A transparent, well-organised FAC shows that a franchisor values collaboration and continuous improvement – qualities that set the tone for the kind of support you can expect as a franchisee.

Fresh perspectives

At Stagecoach, the FAC continues to play a key role in keeping the network connected and forward-looking. This year, several new members have joined the council, bringing fresh perspectives and ideas to the table. Together, they’re helping to ensure Stagecoach remains a supportive, innovative and united community for every Principal and every student. Among the new members joining Stagecoach’s FAC this year isJaye Lawrence, Principal ofStagecoach Bridgend & Cowbridge. With a lifelong connection to the brand – first as a student and now as a dedicated Principal – Jaye brings a wealth of experience and passion to the role.

“It’s an honour to be part of the FAC. Having such a long connection with Stagecoach, both personally and professionally, I feel incredibly proud to contribute to shaping its future. For me, it’s about giving back to a network that has given so much to me, my students and my community,” said Jaye.

She hopes to use her position on the council to strengthen communication across the network, support Principals in adapting to change and continue developing inclusive, inspiring opportunities for students. “The FAC can act as a genuine bridge – ensuring feedback flows both ways, that franchisees feel heard, and that head office can clearly share its vision and decisions. Open communication and transparency are key, and the council can help foster that,” added Jaye.

As Stagecoach continues to evolve and expand, Jaye and her fellow council members will play an important role in helping the network grow stronger together – ensuring every Principal’s voice contributes to a shared vision for the future.