For more than two decades, McKenna Townsend has partnered with leading franchises worldwide, helping shape their growth in the UK and internationally.

We’re a multi-award-winning, full-service marketing communications agency with a strong PR heritage. Our integrated approach combines strategic and creative PR, media buying, marketing, digital, and social media activity to build brand awareness, enhance reputations, and deliver measurable results that drive sales and long-term success.

We act as an extension of our clients’ teams — sharing their goals, embedding ourselves in their business, and relentlessly pursuing the results that matter. Every campaign is carefully costed, results-focused, and tailored to meet commercial objectives and brand personality.

Our experience also includes non-traditional franchise development, securing partnerships in locations such as colleges, universities, transport hubs, petrol forecourts, and business sites.

We’ve delivered high-impact marketing, PR, and lead generation campaigns for leading franchise brands, including Gong cha, Zambrero UK, Subway, The Travel Franchise and easyStorage.

Our work with Subway is a prime example of our expertise – helping the brand grow from 30 stores to over 2,500 across the UK & Ireland through a comprehensive, integrated marketing communications programme.

We were recently appointed by Zambrero UK to turbo-charge its franchising programme here in the UK, announcing it is looking for Franchise Partners to grow the restaurant footprint to 100 by 2030.

Get in touch to find out how we can support your franchise development and marketing plans.