Find out how Liz went from being stuck behind a desk, to getting stuck into inspiring children through a rewarding and satisfying career
After studying marketing at University I went into the licensed house sector and hospitality, managing many different businesses and venues. I always had autonomy in those roles and I was able to really push myself and be challenged by my work. After my son was born, I took on an admin job to give me more flexibility and a better home life; however the work left me feeling unfulfilled.
I knew that I wanted to work for myself and started to search for a business that would suit me and my skills. Franchising appealed to me because of the back-up and support systems that would be provided by the franchisor. I had managed branded venues when I was in the licensed trade, so I felt that I would be able to fit into a franchise brand and work within its values and structure giving me more time to focus on building the business.
The Creation Station ticked all of the boxes for me – not only from a personal point of view but also from the market demand perspective. . There is a huge gap in the market for creative activities for children and the demand is on the increase. The Creation Station came across professionally with a tried and tested support system and network. After I completed my research I booked on to the next Discovery Morning and met Sarah and the team.
The Discovery Morning was great – you see a class in action and then have time to talk with other franchise owners. I found Sarah very inspiring in the short time I was with her and the team were very friendly and open.
The start-up training was excellent and I immediately felt part of the team. I met other franchisees who were starting out at the same time, got to experience the classes and see the tools and how to use them effectively. I came away from the training feeling really positive and motivated.
After 10 weeks I already had 30 children attending classes regularly each week. Parents have also commented on how they have seen improvements in their children’s skillsets during the course of term – I had finally achieved the job satisfaction I always craved!
I’ve been able to grow my business, employ staff and develop great relationships within the local community. I’m working in a model that supports my ambition with the backing of a brand that meets my values.
