Cash Generator is a successful and well established franchisee-based business, focused on being the first place customers come to sell and buy second hand items.
Sellers can access Superfast Cash™ for their unwanted items, while buyers can pick up fantastic bargains. We’ve been around since 1994 and we’re a brand trusted by our customers. And we’re part of the communities we work in – providing customers with a friendly welcome from staff who understand their needs.
Our Franchisees are really entrepreneurial, and we encourage them to tailor their approach to meet the needs of the local communities they serve.
• Proven business model
• Excellent return on investment
• Established since 1994
• 58 franchisees operating over 100 stores across the UK
• High growth opportunity, recession proof business model
• Single store and multi-site opportunities available
• Multiple revenue streams including online and in store
• Exclusive franchise territories awarded for 10 years
• Ongoing training and support
• Bespoke EPOS and website ecommerce platforms
Cash Generator provides new Franchisees with a bespoke 12-month academy training programme to support you through your first year. The academy starts with an initial six-week training course, which is a mix of classroom learning and in-store. You will have access to the dedicated Franchise Support Team who will help you with business planning, marketing support, attraction and retention of staff, employee training programmes, business analytics and growth accelerator programmes.
The business is retail-based, and franchisees will spend their time building their team, coaching and directing staff, and serving customers. Other important activities include business planning, goal setting, financial management, dealing with suppliers and local marketing. Cash Generator franchisees attend regular regional meetings, national conference and trade shows to discuss and share market developments, best practice and training updates with fellow franchisees.
I opened my first store in Kilmarnock 12 years ago and now own an additional two. I wanted to reap the rewards of my own efforts and build up a business that would act as a pension pot, so I needed to invest in a recession-proof model that would stand the test of time. Support from my franchisor is always available but varies vastly now from the early days of hand-holding to learn the basics. Nowadays I benefit from being able to listen, analyse and act on advice not only from the franchisor but from the established network of fellow franchisees.
We bought an existing business, confident that our experience with retail and customer service would improve the performance. With the franchisor’s support and minimal funding we have been proven correct and are seeing very strong returns on our investment. It’s hard work and every day throws up new challenges but the variety of income streams and stock we buy and sell means that the business is still growing strongly into its third year of our ownership. Our advice is to listen to the franchisor and always look at what your fellow franchisees are doing in order to maximise opportunities.
I became a franchisee in 2002, mainly because I wanted to operate under a secure brand and, whilst having run various businesses prior to this, I felt as though having the back-up of this brand help me progress and secure my future. After two years I realised this had been the correct decision, exceeding all my financial expectations of the business, which encouraged me to open a second store. I feel as though I would definitely not have achieved this level of financial security had I chosen to operate a standalone business.
Having worked for Cash Generator for many years at its Head Office in a number of roles, Neil has witnessed first hand the impressive growth of the discount retailer.
A testament to the exciting future of Cash Generator, Neil has chosen to invest in the brand, opening his first Cash Generator franchise store late last year. His aim is to open multiple stores across the North, capitalising on Cash Generator’s buy, sell and loan concept.
“I have worked for Cash Generator for a long time now, watching the company expand from 30 stores to over 140 stores. It has been a formidable journey.
“With Cash Generator continuing to grow, I wanted to be part of the company’s plans. Discount retail continues to flourish in the current climate and with our commitment to the buying and selling of nearly new products, consumers can enjoy a unique shopping experience on the high street.”
Swapping his desk for the shop floor, Neil invested in a Cash Generator franchise in December 2010, opening his first store in Northwich, Cheshire.
As Neil approaches his first quarter of trading, he comments: “Over the last three months, I have witnessed consumers visit my store time and time again, browsing leisurely and picking up bargains. Trade has been buoyant. We are the only store of its kind in Northwich and I aim to utilise my past experience to ensure we remain popular with local shoppers.”
Confident that his transition to franchising has been the right move, Neil adds: “Cash Generator is a well established national brand, and as the company continues to grow, I too am looking to expand my portfolio of stores.”