Membership History

Full Member
Joined 2001

Membership History

Full Member
Joined 2001

Company Overview

Impressive earning potential, massive customer-base and low overheads… could the Countrywide Signs franchise opportunity be the one for you? With 25 years of expertise in property sign management, the successful franchisor is looking to grow its network even further. Are you practical, hands-on and most importantly business minded?

As a Countrywide Signs franchisee, you would manage and erect property signage for residential and commercial estate and letting agents in your allocated territory area.

Top Reasons Why You Should Choose Countrywide Signs? 

  • Impressive earning potential. Choose a one van operation or grow to a multi-van business with turnover potential of £250,000 per annum.
  • Massive customer-base. Over 30,000 estate & letting agents in the UK and a growing commercial signage market. Average of over 100,000 properties per territory area.
  • Opportunities nationwide.Including new greenfield territory areas and established resale opportunities.
  • Established & trusted brand. 25 years’ industry success. Recommended by 98% of our agents.
  • Low investment.Partnerships with leading franchise lenders. Up to 70% of investment available
  • Training & support from franchise experts. Over 80 years of combined franchise industry expertise.
  • bfa Full Member. Accredited as an ethical franchisor.
  • ISO 9001 quality assured. Operational systems are regularly audited. Scoring 4.7 out of 5 for service.


Franchise Overview

Low Investment Franchise Package

An investment of just £19,995 + VAT provides you with everything you need to get your business up and running and on your way to a healthy income. Thanks to strong relationships with reputable lenders, up to 70% funding is available subject to individual circumstances.

The Investment Includes:

  • Complete business planning along with loan applications (if required).
  • Licence agreement to trade under Countrywide Signs identity.
  • Exclusive territory area.
  • Full training. Classroom style & practical on the job.
  • Cloud-based business management system including driver app.
  • Full operations manual access.
  • Regional & national accounts.
  • Customer database (resales only).
  • Marketing launch plan.
  • Promotional literature and stationery starter pack.
  • Corporate clothing, specialist tools and equipment.
  • Centralised invoicing & credit / accounts support.
  • ISO 9001 certification.
  • Livery for your first van
  • First year’s public liability insurance.
  • Ongoing support in accounts, operations, business development, and sales & marketing


Impressive Earning Potential

The Countrywide Signs business model is designed to generate a quick return on investment (ROI) operating as a one van operation, as well as provide the opportunity to upscale into a multi-van business providing a lucrative asset to sell in the future.

Single Van Business

On average franchise owners enjoy 55-65% profit on their turnover with a single van operation averaging between £5-6k sales per month.

Multi-van Operation

Choose to expand! Countrywide Signs has several franchise owners operating multi-van businesses who enjoy turnover of more than £250k per annum!

Proven Business Model with Large Customer-Base

Established since 1998, the business model is proven, lucrative, and holds vast customer potential throughout the UK.

  • There is upwards of 30,000 estate & letting agents across the nation and a growing commercial signage market to match.
  • The scope is huge! Just look around your own local area and you’ll see numerous ‘for sale’ and ‘to let’ sign boards, many of which will have been installed by the Countrywide Signs network.
  • As a ‘van-based’ business investment is low. You simply run your business from your home and conduct your daily property signage erecting throughout your territory area on the road.
  • Overheads are minimal, and if you follow the proven-franchise business model, as well as take full advantage of the support available; profit, business growth and your future retirement will be secured.



Becoming a Countrywide Signs franchisee means you will receive training, advice, guidance, and support from day one.


  • Business development, marketing & sales.
  • Understanding stock, print & supply & profitability.
  • Board erecting & board management.
  • Establishing & running your business.
  • IT system training.

Ongoing Support

  • Operations manual access which covers all aspects of the business model.
  • Continuous operational, financial and IT system support.
  • Guidance with business development planning and implementation.
  • Ongoing workshops and one-to-one meetings to help you & your business succeed.

Marketing Support

  • Brand management. Nationwide & locally.
  • Marketing plans to target existing customers & prospects.
  • Google Business management.
  • Facebook set up & guidance.
  • Your own website page optimised for local search.
  • Email marketing campaigns.
  • Literature, vehicle graphics & uniform.
  • Internal communication & online workshops



The Ideal Countrywide Signs Franchisee
Countrywide Signs is looking for candidates who are proactive, practical, motivated, and determined to succeed. Business owners will need ambition as the business model is much more than erecting property signs, it’s about business management, marketing, and sales to grow your client-base.

If you feel that Countrywide Signs is the perfect franchise for you, request further details. A team of franchising experts are ready to talk and answer your questions when you’re ready.

Countrywide Signs’ History

Established since 1998. Founder and managing director, Tony Williams QFP, started out as a property sign installer himself. Honing and developing the brand and business structure to become a leader in the sector.

The group’s location coverage has grown exponentially – ranging from one-van businesses to multi-van regional operations – as a result, the network has the capacity to fulfil orders the length and breadth of the UK for independent estate, letting and commercial agents, as well as regional and national clients.

Daily Life of a franchisee

Franchisee Testimonials

“Initially taking on a busy existing franchise seemed daunting but the main benefit of running your own business is that you are in control. I found Countrywide Signs very supportive in helping to shape my territory to meet my goals as they changed. Everyone finds a routine to run the business that works for them but with everything managed on the cloud-based business management system it allows great flexibility for both myself and my agents.”

– Sean Johnston, Countrywide Signs Stamford

“The work-life balance is definitely a massive bonus to owning a Countrywide Signs franchise. Becoming a franchise business owner has given me the chance to see more of my family than my previous job. It gives me the opportunity to do the morning drop-offs at school and even the evening pickups when needed. If we need a day off, we do more work in the lead up and after. It works well for me and my family.”

– Lee Rathbone, Countrywide Signs Norfolk & East Suffolk

“After a very thorough training course with Countrywide Signs, I felt totally confident about my new adventure. I was made to feel very welcome right from the start and the friendly office team are always on hand to help with anything. I’m so glad I decided to become a part of the Countrywide Signs family.”

– Liam Branch, Countrywide Signs Bury St Edmunds

Norfolk & East Suffolk

Operating with just one full-time and two part-time drivers, Countrywide Signs franchisee Lee Rathbone, has doubled his customer-base since taking on an existing operation in Norfolk. He is a great example of not just a man with a van, but a man with a plan! 


Why Lee Chose Countrywide Signs?

Lee Rathbone was a qualified carpenter for 12 years prior to joining the Countrywide Signs franchise family in 2015. He originally started out as Countrywide Signs Norfolk and quickly expanded his territory area across parts of Suffolk. Lee now operates as Countrywide Signs Norfolk & East Suffolk, with an impressive 85+ agents on the books and he has no plan to stop there!

Back in 2015 when Lee was working as a carpenter, the company he worked for unfortunately went into administration. Sad news for the business Lee was working for but for Lee, the redundancy opened up a whole new set of opportunities including the chance to become his own boss some two years later.

Lee changed his career and became a driver for Countrywide Signs working for the then franchise owner. Two years operating as a property sign installer, Lee found himself in a position to buy the franchise. The existing franchise owner had decided to retire, so Lee stepped in.

“The opportunity presented itself at the perfect time,” commented Lee. “I really wanted to take the leap to work for myself. As I was already working for the company, I felt it was the perfect opportunity to own my own business.”

Lee had been erecting property signs and managing his own workload already and understood the inner workings of the business. His hands-on experience and communication with the customers meant he had already built some great relationships within the sector as well as built an outstanding reputation for himself.

Becoming a Franchise Owner

Lee became the franchisee in 2017 and over the past few years has grown his business at an impressive rate. Growing from a franchise with 42 agents to 88 separate offices has been an impressive achievement. Especially since the best part of two years has been during a pandemic.

In the early days, Lee operated with one full time driver (which was himself) and also a part time driver two to three days per week. He now manages the Norfolk and East Suffolk territory area with one full time driver and two part time drivers. Lee added: “We work for some of the biggest agents in the area. These include some well-known names in the estate and lettings sector. Such as Sowerbys, Minors and Brady, Abbot Fox, Starking & Watson, Watsons, and Ange & Co. The list goes on. The team does a great job, and we receive some even better feedback.”

Joining a Franchise with a Great Work-Life Balance

Lee is naturally business minded. He has ambition, a great work ethic and the foresight to see the bigger picture through application and hard graft. Despite sounding like Lee has had to work long hours to achieve his goals, in fact he’s been able to achieve an important aspect of his plan to own his own business; the perfect work-life balance.

“Being my own boss and working the hours that suit me and my family has definitely paid off. said. The work-life balance of owning a Countrywide Signs franchise has definitely been a big contributor,” he said.

“Owning a franchise has given me the chance to see more of my family than my previous job. It’s given me the opportunity to do the morning drop-offs at school and even the evening pickups when needed. If we need a day off, we do more work in the lead up and after. It works well for me and my family.”

Joining a franchise network is a great way to tick so many boxes when it comes to ensuring a balance of financial reward and family time. The franchise model offers a flexibility and luxury that many business-owners are unable to enjoy.

Countrywide Signs franchisees work as a mixture of being home-based and on the road. As long as the service-level agreement (SLA) with the agents is met it’s really up to the franchisee to pick and choose the hours he or she works. For example, if there’s a special event for a child, or an appointment you can’t miss, there’s no reason not to work your job commitments around it.

Franchisees either work the classic nine to five workday or mix it up by working early mornings or later evenings. Some even opt to fulfil their SLAs by working a Saturday or Sunday, so they can take a weekday as holiday.

What’s Next for Countrywide Signs Norfolk & East Suffolk?

“Long-term I would like to have even more estate agents on my books and more vans on the road. The aim is to grow, so we are not just the best at what we do in the whole of Norfolk and Suffolk but also the biggest. Most importantly, however, is to maintain our high standards. What satisfies me the most is knowing that our agents are happy with the service they receive. There’s no point in growing too quickly at the cost of risking a detrimental impact on our existing agents. We’re really proud of our 5 star-rating. We have always gone the extra mile to ensure our agents receive an efficient and quality service every time and we plan to keep this up.”

Lee is just one example of a franchisee who has achieved his goals for both business and family. What are your most important goals when you think of owning your own business? Could a Countrywide Signs franchise tick those all-important boxes?

Franchisee Support & Training

Day in the Life of a Property Signage Expert


Request more info for latest resale options.
NEW Commercial Contract Announced
17 January 2023
ISO 9001:2015 Certification 2022: Passed with Flying Colours!
24 March 2022
Countrywide Signs welcomes new franchisees
19 July 2021

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