didi rugby

Emerging Member
– Joined 2023

The company was launched with 3 weekly classes at a local rugby club in Leicestershire in September 2017 and quickly grew to be delivering 12 weekly classes at 5 venues in the same small area.  The first franchise was launched in December 2017 and the original area has continued to grow rapidly also delivering school holiday camps; after school and nursery sessions and parties using our didi sports brand to incorporate other sports such as basketball; dodgeball and cricket.  We encourage franchisees to work with their local grass roots sports clubs and to celebrate when didi stars ‘graduate’ into the family of local sports clubs.  There are now 22 franchisees around the UK giving children the opportunity to enjoy being active and to help develop their physical and social skills in sessions that include the requirements of the ELYS.

Franchises vary in size and ambition from main income stream family businesses with up to 10 postcodes to those with one or two postcodes run as a part time business alongside other interests or looking after a family.  All belong to the same team dedicated to getting young children to enjoy physical activity as part of a healthy lifestyle and to progress into the grass roots sports supportive family network.  We have plans to expand further across the UK at a pace that will allow our small HQ Team to attract; onboard and support like minded people to achieve their business plan objectives and generate profits in line with their target outcomes.


Franchisees are supported through their buy in decision making, their induction to the business, onboarding and set up, and regularly through our Review and Support processes throughout their time with didi rugby.  The potential of the proposed area is assessed through our data driven analysis to ensure buy in decisions are well founded.  The induction is supported by:

  • a Franchisee manual including business planning, media and marketing materials
  • one to one support to develop a SMART business plan for the first year and an outline strategy for the first 3 years
  • one to one online or in person orientation of the online booking and payment system which also acts as our CRM system integrated with Zoom and Mailchimp.
  • an Operational Manual detailing Policies, Procedures and operational processes and supporting documents. All regularly updated documents are available online through Facebook Workplace Library
  • one to one online or in person support to develop an effective social media and marketing approach, including a bank of online resources eg photos, videos, post and poster formats


Ongoing support is provided by our:

  • Review and Support process which offers 2 informal reviews a year and one formal end of year review with the full HQ Team to look at all aspects of how the business is performing.
  • Regular webinars delivered by members of the HQ Team or videos posted on topics related to running the business or ensuring we are constantly improving and updating our product to ensure high quality delivery of our sessions.
  • regular franchisee led webinars which are set up to allow informal sharing and discussion to take place
  • regular newsletters giving company news and developments and updates from the sector to ensure franchisees are engaging with the wider sector and gaining support from the emerging developing networks
  • internal team communication is supported informally through Facebook Workplace focus groups and discussions.

What will I do as a Franchisee

Day to day life will depend on the size and focus of your business.  However, all businesses will be:

  • running social media and marketing activities to maintain a pipeline of customers to join the various income streams. Activities will reflect the focus of the activities and could be online posting, mailing campaigns, follow up phone calls and face to face meetings
  • recruiting and managing teams eg coaches; admin staff; consultants for specialist areas eg accounting or marketing
  • delivering sessions/after school clubs/parties/school holiday camps if that is your model
  • being an active member of the didi franchisee team


Generally ensuring the business runs efficiently and effectively and on target to achieve its objectives.

Key Information

Start-Up Cost:

From £4,000

Franchise Type:


Sector Type:

Childcare & Childrens Activities

Investment Type:

Start-up Franchise



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