We have been involved in care for a long time, three generations of one family and over 60 years of expertise. This is what we bring to the table in support of our franchise operation which we established in 2014 and has grown, year on year, ever since. Our network is strong and united, collaborating in best practice, innovations, and ideas. They consistently achieve their targets, meet their objectives, and invest in their communities. Our brand stands for exacting standards and a
quality care provision which is what we expect from our franchisees.
Our franchise ethos revolves around providing expert care to people who wish to remain in their own homes and continue to live as independently as possible. This may involve large complex care packages to those that require just an early morning call and an evening call to help clients get up and about for their day but then returning to help them get ready for their evenings and bedtimes.
We provide a range of services including personal care but also domestic help, respite care and companionship and more specialist care for conditions such as dementia. In the beginning there is in-depth business planning and introductions to financial institutions should you need them. We assist with the recruitment of key people into your team while helping you implement Human Resource policies and procedures to international standards. We conduct, on your behalf, detailed territory mapping and analysis to ensure that you can maximise the potential of your franchise area from the outset. Our marketing training covers the entire marketing mix and digital marketing strategy including the development of a marketing plan tailored to you, your franchise, and your location. Our ten-day induction training covers all that you will need to get up and running and you will have your own Franchise Support manager throughout.
We own our own Home Care branches, so we fully understand the day-to-day trials and tribulations of running a Home Care business, we understand the ups and the downs, the problems, and the solutions. Based in the UK we are accessible and always available to help, support and develop our franchise network. Our franchisees have won industry awards, have championed compelling causes, and expanded their territories into new ones all with the support of a focussed head office team
determined to help them to succeed. We collaborate with established partners in the care sector particularly with journey planning, staff rostering and financial services. Our network in England and Wales is growing quickly with expansion plans in place to push into Scotland and Northern Ireland. International Master Franchises are available, and this will be a strong area of growth for the brand in the future alongside domestic markets. As a new franchisor
we still have high potential territories available to the right person, and we always ensure that our territories have prominent levels of 65+population with associated affluence to attract private clients.
Our training for new franchisees is comprehensive and bespoke from the very start. As we collaborate with you closely during the entire process of buying your franchise, we will have a clear understanding of your strengths and weaknesses so we can tailor the training to suit you. Training has been held at our Head Office in the past but more recently, due to Covid, over Zoom/Teams. The training involves sessions with each of the key departments of the business with emphasis on the areas that the franchisee may be less experienced in. Training will include the Registered Care manager for the business where required.
Outline training includes:
Before or during this time we will have helped the new franchisee to find and secure premises, set up a fully functioning office complete with signage. We will have supplied a range of marketing collateral and switch on the branch website. All IT systems will be in place and running smoothly including email and mobiles for staff.
Variety will be the spice of a franchisee’s life with Heritage Healthcare. Depending on the scope of your business you may start out as being a Jack of all Trades or the one directing the traffic, but one thing is certain it won’t be boring.
Recruitment and people management will figure strongly in your day-to-day tasks. This might include putting together a recruitment campaign for Carers, writing a vacancy advert and working with the marketing team to use social media or a job site to advertise your jobs. It could be setting up interviews or holding them with potential candidates. It might even be planning your attendance at a jobs fair or networking event. For your existing workforce it might be confirming hours for
payroll, updating them on policy and procedures, organising training or ordering PPE.
You might be contacting your local authorities to update your availability or putting together tenders to bid for new care packages as they become available. Searching out new opportunities to grow your business is vital and relationship building with other health professionals through telephone calls, visits and events is encouraged as these are a rich source of referral business for private clients.
Day to day financial tasks may or may not be in your hands (depending on your staff levels) but administrative duties such as invoicing, paying suppliers, expenses and banking may fall into your remit.
Marketing is a big one. You will juggle many different marketing projects daily including planning adverts, updating websites, and posting on social media. You will be analysing and targeting areas in your territory to maximise return on investment and looking at new and innovative ways to reach you audiences. Promoting your services, recruitment and gaining clients all require a focus on marketing to ensure that you lead the Home Care marketing in your area.
Ultimately the role that a franchisee wants for themselves is to have the resources in place to enable them the time and space to develop a successful business. To lead a proactive and ambitious team that provide exceptional service to clients and do all of this profitably.