Match Options is steadily expanding its branch network and has over 18 years in training and supplying of experienced social and healthcare workers on national and local contracts to the NHS, local authorities, HM Prison Service, private healthcare establishments. The company also supplies trained and experienced workers to people within their own homes since it is regulated by the CQC.
It is due to this organic growth that the company developed a strategic decision to use the franchising route to hasten its wider geographical coverage in the UK. This means that the company has invested heavily in human resources, systems and procedures that makes it easy for new franchisees to easily and quickly settle within the Match Options network.
Match Options started operating in 1999. However, the franchise network started in 2014. There are five franchisees, in addition to the company owned seven branches, in the UK. It is the company’s intention to steadily and gradually expand its network at a manageable speed that ensures that incoming franchisees are fully supported.
The initial training for a new franchisee is a five-day, classroom-based residential course at the head office in Langley, Berkshire. The centralised overall operations and financial departments are located here. In addition, it is the home of the highly successful first branch of the company. This ensures that the franchisee is able to have a practical feel for the whole operations of the company. Training covers all aspects of operations that include: market compliance requirements, promotion, marketing and sales, service pricing, staff recruitment, accounts and motivation.
After the five-day course, the support team will make follow-up visits at the franchisee location to assist with the set up of operations. This is then followed by regular visits that are complimented with online and a 24/7 telephone support.
The franchisee has access to the company’s tailor-made, online database management system that ensures that they are supported all the time.
We encourage a new franchisee office to initially be manned with two persons, such that a typical ‘day in the life’ will include business development (both telephone-based and face-to-face meetings), on-site visits, staff recruitment, attending network events, staff appraisals, training and much more.
A franchisee is encouraged to be very hands-on so that they can fully understand the business such that any delegation of duties to future office admin employees can be effective, therefore releasing the owner to play the strategic role of being the face of the business in the market.