Empowering women in franchising: How exhibitions are leading the way

28/08/2025
Venture Marketing Group’s Franchise Exhibitions

Franchising in the UK has undergone significant evolution over the past decade, with notable strides toward diversity and inclusivity. Today, women make up 40% of the franchise sector, a remarkable shift from 2005 when they represented just 20%*. This change reflects a broader movement toward equal opportunity and a more balanced industry landscape.

The gender balance in new franchisee recruitment is also changing. In 2005, 84% of new franchisees were male, but by 2024, this figure has dropped to 65%. This shift, combined with 50% of franchisors viewing diversity as a key business priority, is driving greater inclusivity and helping to shape a more dynamic, diverse, and profitable sector*.

For aspiring female entrepreneurs, there has never been a better time to start exploring franchise options and take their business ownership ambitions to the next level. This shift is supported by platforms such as The Franchise Exhibitions, which offer a unique opportunity for everyone to discover a wide range of franchise opportunities in a welcoming, supportive environment.

The exhibitions provide valuable networking, expert advice, and inspiration for ambitious individuals looking to take their next steps into franchising. Speaking at last year’s National Franchise Exhibition, Imogen Clarke, Head of Franchise Development at Home Instead discussed what she likes most about the industry: “The sector’s culture and values are really important to me. Everyone is there to help, with events and meetings like these that are all about collaboration”.

Running for over 30 years, The Franchise Exhibitions have established a proven track record of success. Numerous entrepreneurs have found their ideal franchise opportunities at these events, turning their business ownership aspirations into reality.

For Jeff and Lise Whittle, their search for a business they could build together led them to The Franchise Exhibitions, where they discovered Minuteman Press. Jeff spoke about the benefits of attending commenting, “Face-to-face interactions with franchise brands early in your research are essential. While online research can give you a sense of the business, it’s crucial to truly understand the people behind the company, the franchisors, and how they support their franchisees.”

After deciding Minuteman Press was the right franchise for them, Jeff and Lise began the process of opening their own centre in Ayr. “We were investing our life savings in this venture and knew we had to give it our full effort.” Years later, the couple’s dedication to the business created opportunities for their children to become involved, with their daughter eventually working full-time as a graphic designer at the company. “It’s been very satisfying building a business that has served our family so well.” What began as a shared goal to build something meaningful together grew into a thriving family business.

Your journey to franchise success starts here

Minuteman Press, along with many other leading franchise brands, will be exhibiting at The National Franchise Exhibition, which returns to the NEC, Birmingham, on 3 & 4 October. The event offers far more than a showcase of franchise opportunities: it’s a comprehensive event, open to all aspiring business owners and entrepreneurs, designed to empower attendees with everything they need to succeed. Whether you’re looking to start a new business, grow an existing franchise portfolio, or are new to the industry entirely, this event delivers invaluable resources, expert guidance, and the chance to connect with a network of like-minded individuals.

To learn more about the event and book your free ticket to The National Franchise Exhibition at the NEC, Birmingham, on 3 & 4 October visit FranchiseInfo.co.uk

*Data from The British Franchise Journal 2024

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Venture Marketing Group’s Franchise Exhibitions

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Ready to scale up your business portfolio? The Multi-unit Franchise Conference returns this October